This is a poorly written barebones introduction to social media marketing. Well, not even that, because the book says nothing about marketing per se, it just gives a blurry outline of some tools like facebook and twitter. Actually, any google search will give you a better and more precise information. The book does contain some advice, but mostly it goes like "Remember to be unique", "You have to be creative". The language is oversimplified, the typos are many and the reason to waste your time on this book just does not exist. Please go look somewhere else. Usually I can find a good word for any c**p of a book, but not this time. Aw, I have one. It is very-very short.