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Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More
***THE #1 DIGITAL MARKETING BESTSELLER NOW UPDATED - INCLUDES IN-DEPTH INSTRUCTIONS FOR FACEBOOK & INSTAGRAM ADVERTISING***
Please Note: This Book Comes With Lifetime Email Updates And A Free Expert Review Of Your Website And Marketing With A Personalised Strategic Plan To Increase Your Business Visibility.
Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad.
But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable?
Whether it's building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money.
Combining the 'holy grail' marketing principles from some of history's most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to 'do' social media in an entirely new way.
Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit.
From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.
As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world's highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market.
So whether you're a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.
Please Note: This Book Comes With Lifetime Email Updates And A Free Expert Review Of Your Website And Marketing With A Personalised Strategic Plan To Increase Your Business Visibility.
Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad.
But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable?
Whether it's building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money.
Combining the 'holy grail' marketing principles from some of history's most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to 'do' social media in an entirely new way.
Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit.
From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.
As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world's highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market.
So whether you're a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.
- GenresBusiness
334 pages, Paperback
First published September 24, 2013
119 people are currently reading
114 people want to read
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Displaying 1 - 8 of 8 reviews
September 19, 2015
I found this book very helpful in, understanding the basics of how to manage and promote social media sites. This book actually made me realise that I need to get involved with more of the social media sights, and that I need to build my online presence.
I would recommend this to anyone who is studying or has an interest in PR, advertising or marketing.
I would recommend this to anyone who is studying or has an interest in PR, advertising or marketing.
March 2, 2018
I found this a well written and informative book. It gave me some ideas and guidance about on line advertising. Luckily you don't have to have a degree in computer blurb to understand this book. It is in my opinion a great help to middle agers who have limited or no knowledge of what is available out there with reference to social networking and advertising.
July 29, 2018
Some good ideas for improving social media presence and success.
October 5, 2022
Solid book in its own time. Now its really outdated.
January 9, 2025
Very Informative
The author covers a lot in detail. I learned so many things and also found some of the tech stuff over my head. A very thorough guide to social media marketing.
The author covers a lot in detail. I learned so many things and also found some of the tech stuff over my head. A very thorough guide to social media marketing.
September 19, 2025
Useful and informative
A useful and informative read to give you an idea of where to focus your social media marketing, especially those wanting to build a business/ social site
A useful and informative read to give you an idea of where to focus your social media marketing, especially those wanting to build a business/ social site
March 24, 2017
Excellent
I'm in the planning stage of setting up my own business and I will definitely be using a lot of the tips in this book. By far the best 'how to' book that I have read to date. Thank you
I'm in the planning stage of setting up my own business and I will definitely be using a lot of the tips in this book. By far the best 'how to' book that I have read to date. Thank you
June 14, 2014
Social media marketing is critically important today, whether you're a small business trying to grow or just a person trying to gain influence for...whatever.
The point is, you need to reach other people, and social media is going to be the way that is done most of the time for first contacts in the years to come.
Get a leg up on all that jazz by reading this easy book.
The point is, you need to reach other people, and social media is going to be the way that is done most of the time for first contacts in the years to come.
Get a leg up on all that jazz by reading this easy book.
Displaying 1 - 8 of 8 reviews