Powerhouse: The Secrets of Corporate Branding

by James Gregory

From entrepreneurs starting a new venture to Chief Marketing Officers (CMO) at Fortune 500 companies -- this is a book for business managers who care about the reputation of their company and understand that by managing it they can create greater enterprise value. This is the essence of "Corporate Branding" and I am a pioneer in the field -- these are my own personal observations of the best practices that have worked for our clients.

154 pages, Kindle Edition

Published December 8, 2015

About the author

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Reviews

[Polly Senior · Rating 5 out of 5]

Wonderfully informative.

Very easy to understand and a pleasure to read. I can understand why he is respected and renowned in his field.