CoolSearch: Keeping Your Organization In Touch and On the Edge...

by Jean Lammiman, Michel Syrett

There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers.
But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.
Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.

256 pages, Paperback

First published April 30, 2004

Reviews

[Jana · Rating 4 out of 5]

Our generation. What will become of us. I like and I very much dislike this book because I'm partially living the life described. There are so many things that I hate about my generation and yet I'm glad that I can be a part of it because I can change my life in it. Because when you see how isolated, technology oriented and shallow our world wide web generation is, I just want to go back to basics. This is why I can still tolerate my work schedule which is the one where I don't see daylight, because I know that I'm still in a process of learning and that on a professional scale it's good, it can't get better. When you are in a mill you learn to jump over obstacles.

On the other hand, back to basics to me is: I am starting to learn how to grow my own vegetables, I am trying to connect myself with the simplest and the best in me. Sure, I am definitely getting more aware with years, things are settling down and I'm afraid I'm losing that sweet child of mine glimpse of personality - and for me it's very heartbreaking because I used to like myself being in awe with big round eyes, but it was inevitable.

I can tell you that my generation is just full of shit. Like having enough money, new Iphone 4 (wow!) and Marni H&M collection is going to save your poor ass.

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro La búsqueda de lo cool, de Michel Syrett y Jean Lammiman.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: innovación, nuevos mercados y sus oportunidades.
En el siguiente enlace tienes el resumen del libro La búsqueda de lo cool, Cómo adaptarse a los empleados y consumidores de la �generación del milenio�: La búsqueda de lo cool

[Bookeraj · Rating 4 out of 5]

This book gave me a new view on our generation.

[Anita · Rating 4 out of 5]

"Nema ništa jače od ideje čije vrijeme je nastupilo" V.Hugo, u ovom slučaju jedne generacije.