E-Business and E-Commerce Management: Strategy, Implementation and Practice

by Dave Chaffey

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Genres: Business

663 pages, Paperback

First published January 1, 2001

Reviews

[Arevik Badalyan · Rating 4 out of 5]

Very helpful. If you want to get a clear understanding about Digital Marketing, this is the right place to start.

[Chris Soames · Rating 4 out of 5]

One of the first books I read before entering the world of online marketing. Really helped me get a great grounding in the subject. Dave Chaffey has covered a lot in this area, I have even had the privilege of working with him. He now blogs on Digital Marketing regularly at Smart Insights.com. Well worth checking out to help stay on top of this every changing industry.
I would recommend to anyone interested in the area of online marketing

[Sundus · Rating 5 out of 5]

I'm having big problems writing my essay. I don't know exactly how to write it, and in general the writing plan, I have had such problems since childhood, although I tried to learn it. The teachers did not help me, they all say that you need to begin to understand yourself somehow. Luckily, I stumbled upon an care essay examples and decided to test it out. In the end, it helped me a lot, now I am writing an essay at a good level.

[Sheikh Monirul Hasan · Rating 5 out of 5]

Very helpful Book discussed everything bout E-commerce business, Digital marketing. there is showing complete guidelines, how to increase selling, generate more customers.

[John Matei]

I want this book am sure it will help me in my study

[Roberto Hortal · Rating 4 out of 5]

Fantastic textbook on eCommerce management. Particularly the 2 pages which quite me.

[Gayan]

nothindg

[BUDOOR · Rating 2 out of 5]

It's complicated, period.