Summary of Switch: by Chip Heath and Dan Heath | Key Takeaways, Analysis & Review

by Eureka Books

  How to Change Things When Change is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people’s psyches. To generate change, authors Chip and Dan Heath maintain, a leader must connect with both sides, the rational and the emotional. This is because sometimes, one side can work against the other and sabotage successful change. The rational side tends to analyze possibilities for change so much that it becomes unable to act—so change never occurs. The emotional side is ready, or even eager, to act on change, but it can act compulsively and without focus. This means that changes based solely on emotion are likely to fail. To bring about real change, a leader must stimulate the emotional side of a group’s psyche to get the process of change underway, then harness its rational side to give this change a concerted direction…  

Genres: Leadership, Nonfiction, Business, Psychology, Self Help, Management

33 pages, Kindle Edition

Published December 15, 2015

Reviews

[Farahani Onara · Rating 3 out of 5]

"For individuals'behavior behavior to change, you've got to influence not only their environment but their hearts and minds.

The problem is this: Often the heart and mind disagree. Fervently."

📖 Book Tittle: Switch. How to Change Things When Changw Is Hard written by Chip & Dab Heath

📖 My rating : ⭐⭐⭐

📖 Buku ini adalah untuk membantu diri sendiri/orang disekeliling untuk berubah. Bagaimana perubahan yg dilakukan boleh membantu kehidupan seseorang berdasarkan 3 tips untuk berubah.

📌 3 tips tersebut adalah :
1. Direct The Rider
• Provide Crystal-Clear Direction

2. Motivate the Elephant
• The Rider can't get his way by force for very long. So it's critical that you engage people's emotional side-get their Elephant on the path & cooperative.

3. Shape the Path
• When you shape the Path, you make change more likely, no matter what's happening with the Rider and Elephant.

📖 Gaya penulisan & tatabahasa yg digunakan adalah mudah untuk difahami. Buku ni banyak menggunakan pelbagai situasi yang berbeza untuk 3 point yang sama (merujuk kepada 3 tips yang telah dinyatakan).

📖 Jadi bagi saya, ianya membosankan. Point sama, situasi untuk menerangkan sahaja yang berbeza. Jadi, saya dapat menjangka kesudahan situasi-situasi yang digunakan.

📖 Reread? Tak. Sekali ini sahaja saya baca. Itu pun agak gigih nak habiskan sbb rasa mcm bosan sikit 😂

📖 Beli sebab ada sale kat Popular Bookstores. Harga asal RM62.90, harga sale RM12.50.

[Jenny Esots · Rating 4 out of 5]

A very accessible book on leadership.
The main premise is that any change management strategies need to take into account the principal of taking into account the rider (rational mind) and the elephant (changeable emotions).
One of the standout sections was in Chapter three involving looking for the bright spots in any situation. That is identifying is working well (which may be only a small thing) and building on that.

[Unitechy · Rating 5 out of 5]

Brilliant book on change management. The authors observe that to make a switch one needs to 1. Direct the rider 2. Motivate the elephant 3. Shape the path. We usually are dependent on motivating the elephant which can lose interest soon. For long term changes, directing the rider and shaping the path(controlling environment) is also important.
The book has multiple examples of how organizations implemented changes by guiding people through these three points.

[Nicole Sims · Rating 5 out of 5]

Great book about behaviour change. Very approachable and teachable philosophy about changing behaviours and habits.

[Jenny Xu · Rating 3 out of 5]

Decent short read on the ways in which change can be integrated into your life. Nothing super new but had some good case studies.

[Sarah · Rating 5 out of 5]

This is easily my most recommended business book.

[Andy Gore · Rating 5 out of 5]

A fantastic book to help navigate not only organisational change but personal change too.

[Angie Smith · Rating 3 out of 5]

Probably as a psychological most of the concepts are not new- I didn’t care for audiobook narration

[Allison O'Brien · Rating 5 out of 5]

Absolutely amazing. This book has some amazing tips to help make change.

[Jini Moka · Rating 3 out of 5]

A clear and engaging guide on how to make change happen, whether in life or business.

[Charles Ray · Rating 5 out of 5]

Change is difficult for some people, and organizations for that matter, to cope with. But, change is inevitable, and we can be ahead of the wave of change, or get drowned by it.
Chip Heath and Dan Heath, brothers who are both professors of management and practitioners, address how to bring change to an organization in their book, Switch: How to Change Things When Change is Hard. They stress that effective change requires leaders to focus on changing behavior by appealing to both the ration and emotional sides of people’s psyches, and by changing the operating environment—even in small ways—to facilitate change.
Eureka Books’ Key Takeaways, Analysis & Review of Switch: How to Change Things When Change is hard by Chip Heath & Dan Heath, succinctly and effectively summarizes the book, outlining the key takeaways, the authors’ credentials, and their style. As usual, the Eureka Books Cliff Note-like summary gives the reader a full appreciation of the reviewed work, making the decision to buy or not an easy one. In fact, the Eureka Books provides some extremely useful information itself. Before you buy, check this out.