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Smart Investors Keep It Simple: Investing in dividend stocks for passive income

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It’s a daunting task to figure out how the stock market works. You’ve probably heard both good and bad things about it.

Still, you want to learn more about the stock market. It could also be that you want to start investing but don’t know where to begin or how much to invest.

If you’re already investing, you want to learn better ways to grow your investments, because you want to be more confident about your financial future.

Up until now, you probably didn’t have enough time to learn about investing and it might seem too confusing, because there is so much information out there about investing.

You also don’t want to lose your money or don’t have enough money to begin investing.

What if you had the confidence to start investing on your own, so you could show off your investment performance to family and friends?

Leave the stress of an insecure financial future behind you and create sustainable wealth, which you can pass down to your family.

In this book I give you a quick overview about what you need to know about the stock market, how to begin, what to do if you don’t have enough cash, how to generate passive income, and how to analyze companies.

I also give you a list of companies I personally invest in and I try to answer all the questions you might have that are stopping you from getting started or progressing in your investing journey.

I'll show you why you need to watch out with investment vehicles such as the 401K and index funds.

This book is a quick read and great to keep as a reference. Best of all, you can get started immediately after reading it.

**Don’t wait and buy the book now. It’s on sale, but the price will increase in the near future.**

117 pages, Kindle Edition

Published December 17, 2015

282 people are currently reading
281 people want to read

About the author

Giovanni Rigters

89 books21 followers

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5 stars
110 (43%)
4 stars
93 (36%)
3 stars
39 (15%)
2 stars
9 (3%)
1 star
4 (1%)
Displaying 1 - 26 of 26 reviews
Profile Image for Jason.
102 reviews4 followers
March 25, 2021
Five stars for a New Investor... Not for seasoned.

I hate rating books. Especially books like this. This book is great for people that do not know how to invest. It is a fantastic look at dividend stocks and strategies as well as explains a lot of variables in the stock market. For that reason, I give it a 5 Star. It accomplishes its purpose.

If I were rating it agains all books on investing, then it would drop quite a bit because very basic. Nevertheless, I enjoyed reading it.
Profile Image for Amy.
197 reviews11 followers
February 8, 2023
As someone who is just looking for information about investing, I really liked this book. It explained things very well with stories and examples, and the math was easy to follow and understand. It also provided me with a list of things to look for (and how to find them) when investing in companies.
26 reviews1 follower
July 15, 2017
I really enjoyed Giovanni's "Smart Investors Keep It Simple" investing book. A lot of the detail is derived from the principles outlined in Benjamin Graham's "The Intelligent Investor" but Giovanni breaks it down in 84 pages and adds new insight on a few strategies. If the investor wants a complete analysis of investing strategies, I would still recommend Benjamin Graham's "Intelligent Investor" but if the investor wants a quick and simple strategy to investing, this book will serve as a great introductory book. I do recommend this book to new and seasoned investors, particularly in times of market distress.
Profile Image for Arturo Sierra.
18 reviews
October 18, 2025
If you've ever felt overwhelmed by investing, Smart Investors Keep It Simple by Giovanni Rigter is the breath of fresh air you need. It doesn’t drown you in jargon or charts—instead. It gives you a clear, motivating starting point for building passive income through dividend stocks.

Rigter’s approach is refreshingly simple. He shows you how to start small, build a solid foundation, and grow your income over time. The best part? You finish the book, not just understanding the basics—you feel inspired to keep learning and take action. It’s like having a mentor who says, “Here’s where to begin, and here’s why it matters.”

This book helped me realize that once you’ve built a bit of passive income, you can explore other strategies with more confidence. It’s not just about stocks—it’s about creating financial freedom step by step.

Highly recommended for anyone who wants to start investing without the stress. Simple, powerful, and motivating.
3 reviews
May 30, 2020
Not thorough

This book provides a high level view of information in building wealth through stocks and real estate. The author provides a list of high quality dividend paying stocks which is a great starting point. I believe that the author could have provided more details such as expected rate of return. Nonetheless, this is a book that you can just go through quickly. It is very broad.
146 reviews1 follower
August 30, 2024
This book gives you an overview of investing through stocks, especially dividend-yielding stocks, bonds, funds and and real estate. The author provides a list of high quality dividend paying stocks which did not decrease or stop paying their dividends through even the latest and largest depressions, like 2008-2009 and 20120 covid-crash. It also explains a lot about how buy and run rented homes, how to manage the costs of real estate investments.
37 reviews2 followers
January 18, 2022
Simplistic and useless

Filled with platitudes and generalities this book is a complete waste of time. It says in summary that if you own good dividend paying stocks, you will eventually become rich! Buy a lot of such stocks, keep them for ever, voila, you are wealthy! If you don’t have a lot of money to start with, how do you do that?
Profile Image for Marcus Goncalves.
819 reviews6 followers
February 11, 2024
This is a short financial guide that demystifies investing, with clear and straightforward approach, making complex investment strategies accessible without a background in finance. The book is a bit too basic if you have some knowledge of investing, as it seems to overlook the nuances and potential risks involved in certain investment vehicles.
Profile Image for Jordan Harvey.
18 reviews3 followers
December 7, 2018
Good gems

This book contains straight forward language and tips on grasping what the stock market is and strategies on investing. I appreciate the examples, detail and concise method the author uses to convey his message. Definitely a read I suggest to aspiring investors.
1 review
June 13, 2020
Best $4 Investment I've Ever Made

Absolutely amazing! I read the whole book in one day. I wanted to learn more about value and dividend investment and all the examples and advice Giovanni gives here is the best $4 investment I've ever made. I'd give 6 stars if I could.
Profile Image for Corey Stephen.
Author 12 books4 followers
August 3, 2022
Great info for dividend investors.

I like this book, but i do wish it was more detailed on retiring in cheaper countries and living off the dividends. It would be very helpful to future expats and digital nomads.
Profile Image for Buy-the-Book.
68 reviews8 followers
May 14, 2017
Decent

This is a good one. Well written and concise enough not to be bloated. I would have liked a few more examples and graphs. Good book.
5 reviews
June 4, 2017
Great Read

I don't have any dislikes for this book. It's a great starter. I'm still rereading and applying the information to a small amount of money. So far I have no problems.
Profile Image for Steve.
226 reviews5 followers
July 14, 2017
Super basic and really short. Read in under an hour. A good write up of what dividend investing is but pretty short on content. A little disappointing as I was hoping for more of a deep dive.
8 reviews1 follower
September 29, 2017
Good information.

Easy read providing basic information for anyone with limited knowledge about investing in the stock market. The book offers good advice.
Profile Image for Mo Perry.
1 review
February 1, 2018
Dividend Growth!

Gives you real practical situations to understand the topics at hand. Def recommend this book to anyone looking to generate passive income.
1 review
June 17, 2018
Learn to be a dividend investor

Investor gets simple explanation of terms used for purchasing stocks. Author teaches how to be a dividend investor by giving examples.
Profile Image for Lesley Looper.
2,238 reviews73 followers
March 6, 2019
This was a nice, quick read from Kindle Unlimited. I picked up a few more details and suggestions along the way, which was nice.
5 reviews
September 8, 2019
Average read

Decent read with basic information about the world of investing. Quick read as well. Not recommended if you are aware of markets and trading
39 reviews
August 6, 2022
Liked it

I liked the book. It was a solid dividend investing book with some really good sections and some good information. Worth the read.
7 reviews22 followers
June 15, 2016
This was an excellent introduction to the stock market. Rigters proves a capable teacher and presents his explanations and thoughts in a well-organized, layman-friendly way. I really appreciated the way this book walks the reader through even the most seemingly-miniscule details. This book has made me confident enough to invest, and I will definitely be returning to Ritgers' advice when I become an investor.
Profile Image for William A McDonald.
9 reviews
November 29, 2016
A good into to p/e calculation and dividend stock evaluation

Good into book for dividend stock investment. Nothing really advanced, but motivating and filled with core baseline information. I recommend it for beginners.
Profile Image for J.Mansour.
4 reviews1 follower
August 5, 2016
Straightforward and easy to understand

This book provides a no-nonsense guide to investing. Its easy to understand and a good resource for beginners and novice alike.
Profile Image for Edwin Carcano Guerra.
2 reviews1 follower
August 1, 2018
Very good!

Please read this book before you start investing! If you are a Millennial take advantage of your age and become a dividend investor.
21 reviews
May 22, 2019
A really well written book by Giovanni Rigters! The book covers different aspects of choosing valued dividend stocks in a easy to read and precise manner. I will recommend this book to any potential investors. The information provided in this book will add value to your investment horizon. Indeed, it has changed my view on ‘creating passive income with dividend stocks’. i
Displaying 1 - 26 of 26 reviews

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