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Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple
Now used by the University of Kentucky entrepreneurship program, University of Pepperdine, and other colleges and high schools across the US, including graduate programs.
See why people are using the revolutionary new way to plan a business outlined in this book, and why they get better results.
HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
Other business planner books teach business planning with cumbersome templates which cause people to get confused and quit, or write ineffective business plans.
STEP 1: This book starts with only a 3-sentence business plan, which helps you identify your core business strategies.
STEP 2: After you create your own 3-sentence business plan, you will be guided on how to expand it to a 1-page business plan.
STEP 3: After you have a 1-page business plan, you will learn how to expand it into a full and professional business plan.
THE BOOK HAS BEEN UPDATED EVERY YEAR SINCE PUBLICATION
The latest edition takes you beyond just writing a business plan.
Planning is necessary, but over-planning or planning without starting your business leads to failure.
That’s why the latest edition of this book gives you skills to become a stronger entrepreneur, launch your business, and succeed once your business is up and running.
BENEFITS OF THIS APPROACH
Write a higher-quality business plan
Identify the most effective strategies for your business
Complete your business plan faster
Avoid confusion and frustration
EXPERIENCED AND AUTHORITATIVE AUTHOR
Anyone can claim to be a business expert, but the knowledge in this book comes from the author, Alex Genadinik, who
Coached over 1,000 entrepreneurs
Created top business planning apps
Taught tens of thousands of people in his business planning courses
Guest-lectured at numerous universities
Built multiple successful businesses while being an independent entrepreneur just like you
WHAT TYPE OF BUSINESS IS THIS BOOK FOR?
Traditional Local services like restaurant, gym, coffee shop, store or boutique, residential home or office cleaning, home repair, and many other types of local businesses.
Online Freelancing service, eCommerce, affiliate, self-branded business, innovative start-up, or a one-person solopreneur business.
INVEST IN YOUR FUTURE AND FREEDOM
Imagine how great your life will be if you are the owner of a successful business, provide for your family, live comfortably, and avoid daily 9-5 stress.
Take this step to starting your business, achieve financial independence, and gain the freedom you desire.
STRUCTURED AS A BUSINESS PLAN TEMPLATE
One of the chapters in this book is structured as a business plan template with examples for what to write in every section of the business plan.
It is meant for you to write your business plan as you read the book. By the end of that chapter, you will have a professional business plan.
This book combines theory, templates, and practical examples - whatever your learning style might be, this book will be effective for you.
NOW WITH A CASE STUDY OF A $1,000,000 CLIENT
A recent addition in this book is a business plan for a client’s Ecommerce business that I helped take to over $1,000,000 in annual revenue.
You’ll see the business plan for that client and more importantly, what we did to get his business to grow.
AFTER YOU READ THE BOOK
If you are a first-time entrepreneur, after the first few chapters, you will have a much better understanding of business strategies and the steps to get started and succeed.
Invest in your future. Get the book today!
See why people are using the revolutionary new way to plan a business outlined in this book, and why they get better results.
HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
Other business planner books teach business planning with cumbersome templates which cause people to get confused and quit, or write ineffective business plans.
STEP 1: This book starts with only a 3-sentence business plan, which helps you identify your core business strategies.
STEP 2: After you create your own 3-sentence business plan, you will be guided on how to expand it to a 1-page business plan.
STEP 3: After you have a 1-page business plan, you will learn how to expand it into a full and professional business plan.
THE BOOK HAS BEEN UPDATED EVERY YEAR SINCE PUBLICATION
The latest edition takes you beyond just writing a business plan.
Planning is necessary, but over-planning or planning without starting your business leads to failure.
That’s why the latest edition of this book gives you skills to become a stronger entrepreneur, launch your business, and succeed once your business is up and running.
BENEFITS OF THIS APPROACH
Write a higher-quality business plan
Identify the most effective strategies for your business
Complete your business plan faster
Avoid confusion and frustration
EXPERIENCED AND AUTHORITATIVE AUTHOR
Anyone can claim to be a business expert, but the knowledge in this book comes from the author, Alex Genadinik, who
Coached over 1,000 entrepreneurs
Created top business planning apps
Taught tens of thousands of people in his business planning courses
Guest-lectured at numerous universities
Built multiple successful businesses while being an independent entrepreneur just like you
WHAT TYPE OF BUSINESS IS THIS BOOK FOR?
Traditional Local services like restaurant, gym, coffee shop, store or boutique, residential home or office cleaning, home repair, and many other types of local businesses.
Online Freelancing service, eCommerce, affiliate, self-branded business, innovative start-up, or a one-person solopreneur business.
INVEST IN YOUR FUTURE AND FREEDOM
Imagine how great your life will be if you are the owner of a successful business, provide for your family, live comfortably, and avoid daily 9-5 stress.
Take this step to starting your business, achieve financial independence, and gain the freedom you desire.
STRUCTURED AS A BUSINESS PLAN TEMPLATE
One of the chapters in this book is structured as a business plan template with examples for what to write in every section of the business plan.
It is meant for you to write your business plan as you read the book. By the end of that chapter, you will have a professional business plan.
This book combines theory, templates, and practical examples - whatever your learning style might be, this book will be effective for you.
NOW WITH A CASE STUDY OF A $1,000,000 CLIENT
A recent addition in this book is a business plan for a client’s Ecommerce business that I helped take to over $1,000,000 in annual revenue.
You’ll see the business plan for that client and more importantly, what we did to get his business to grow.
AFTER YOU READ THE BOOK
If you are a first-time entrepreneur, after the first few chapters, you will have a much better understanding of business strategies and the steps to get started and succeed.
Invest in your future. Get the book today!
177 pages, Kindle Edition
Published December 7, 2015
Ratings & Reviews
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Displaying 1 - 16 of 16 reviews
July 22, 2021
Surprisingly bad. So often, these business plan books are written by individuals who betray their own lack of business insight.
Would have liked to see a sales funnel or marketing plan in here. A pro forma, 3 statement model. A fund-raising plan.
Really, every part of the business plan should come back to the 3 statement model somehow. Ultimately, that is what determines the value of your equity.
This book missed a chance to be a workbook that guided someone through the process of writing an amazing plan.
Would have liked to see a sales funnel or marketing plan in here. A pro forma, 3 statement model. A fund-raising plan.
Really, every part of the business plan should come back to the 3 statement model somehow. Ultimately, that is what determines the value of your equity.
This book missed a chance to be a workbook that guided someone through the process of writing an amazing plan.
August 2, 2026
How to Write a Business Plan is a short, practical, and easy-to-read book. It is not simply a guide to writing a business plan - it offers a simplified overview of the key components of a business. I found it most useful for complete beginners who have little or no understanding of entrepreneurship or how a business operates.
What I liked is that the book doesn't overcomplicate anything. It presents the main areas of a business - finance, marketing, operations, risk management, and more - as a simple checklist, with straightforward explanations and step-by-step guidance. If you've never thought about building a business before, it gives you a basic map of what needs to be considered.
However, that simplicity is also the book's biggest limitation. It stays at the level of what you should think about, but rarely explains how to think about it. For example, it tells you that you need a marketing strategy or that you should identify business risks, but it doesn't provide a framework for evaluating different marketing approaches, assessing risks, prioritizing them, or making decisions when trade-offs arise. It gives you the topics without really developing the mindset behind them.
Another downside is that the book feels like a marketing tool for the author's broader ecosystem. There are frequent references to his courses and business planning software, making it clear that the book is intended as an entry point into his products and services. As I read, I often felt like I was being sold to rather than being taught, which became distracting and took away from the reading experience.
Overall, I see How to Write a Business Plan as a decent introduction rather than a comprehensive guide. It provides a very simple, very fundamental checklist of the elements involved in starting a business, but it doesn't go much further. If you're looking for a book that helps shape your thinking, develop judgment, or teach you how to reason through business decisions, you'll probably need to look elsewhere.
Rating: 3/5. Good as a starting point for absolute beginners, but too basic to offer much lasting insight beyond the fundamentals.
What I liked is that the book doesn't overcomplicate anything. It presents the main areas of a business - finance, marketing, operations, risk management, and more - as a simple checklist, with straightforward explanations and step-by-step guidance. If you've never thought about building a business before, it gives you a basic map of what needs to be considered.
However, that simplicity is also the book's biggest limitation. It stays at the level of what you should think about, but rarely explains how to think about it. For example, it tells you that you need a marketing strategy or that you should identify business risks, but it doesn't provide a framework for evaluating different marketing approaches, assessing risks, prioritizing them, or making decisions when trade-offs arise. It gives you the topics without really developing the mindset behind them.
Another downside is that the book feels like a marketing tool for the author's broader ecosystem. There are frequent references to his courses and business planning software, making it clear that the book is intended as an entry point into his products and services. As I read, I often felt like I was being sold to rather than being taught, which became distracting and took away from the reading experience.
Overall, I see How to Write a Business Plan as a decent introduction rather than a comprehensive guide. It provides a very simple, very fundamental checklist of the elements involved in starting a business, but it doesn't go much further. If you're looking for a book that helps shape your thinking, develop judgment, or teach you how to reason through business decisions, you'll probably need to look elsewhere.
Rating: 3/5. Good as a starting point for absolute beginners, but too basic to offer much lasting insight beyond the fundamentals.
March 18, 2019
Questions you didn't even know to ask
Have you ever been ready to begin something and realized you didn't know where to begin? You don't even know what questions to ask because there are too many in your own thoughts and too little knowledge to actually know what you need to ask. This book in just the first few chapters answered so many questions and opened up a whole new world for me without being long winded or preachy. The facts are here and are simply guiding you step by step. This book is a pleasure to read and I would recommend it to everyone thinking about starting any business. You don't need to be afraid. Well done Mr. Genadinik.
Have you ever been ready to begin something and realized you didn't know where to begin? You don't even know what questions to ask because there are too many in your own thoughts and too little knowledge to actually know what you need to ask. This book in just the first few chapters answered so many questions and opened up a whole new world for me without being long winded or preachy. The facts are here and are simply guiding you step by step. This book is a pleasure to read and I would recommend it to everyone thinking about starting any business. You don't need to be afraid. Well done Mr. Genadinik.
June 9, 2022
A short, concise and actionable book to create your first business plan if you absolutely have no idea what you are doing. The reading is light and conceps of business planning are well explained. The book leads you to create your plan gradually from a short three sentence plan to a comprehensive plan. The author apparently knows what he is doing when it comes to creating businesses and motivating people, in which he has extensive experience from coaching and founding his own businessses. Well structured, based on examples and actionable advice, will cenrtainly help you to transform your idea to a business and to develop the idea properly.
December 23, 2017
Whether you are embarking on your own business/entrepreneurship or working for a business organisation, this is a very good book with simple and clear guidance on how to write a good business plan. The author discusses on the importance of having a business plan and how to come up with a good business plan with helpful examples.
May 20, 2020
Good, concise overview to Business Planning
I enjoyed Alex’s book and found it to be a good, concise overview to Business Planning. I just wish he had free Microsoft Office or Google Doc templates to leverage. Maybe his web site does offer those and I will check it out, but there’s no reference to them existing in this book that I remember.
I enjoyed Alex’s book and found it to be a good, concise overview to Business Planning. I just wish he had free Microsoft Office or Google Doc templates to leverage. Maybe his web site does offer those and I will check it out, but there’s no reference to them existing in this book that I remember.
July 3, 2020
Essential to the Entrepreneur’s startup kit
This is important reading for anyone starting or planning to start a new business, great straight to the point valuable wisdom and direction.
This is important reading for anyone starting or planning to start a new business, great straight to the point valuable wisdom and direction.
January 24, 2021
Amazing, easy read
Love the fact that Alex speaks in non technical terms in a tone that is easily relatable and inclusive.
Loved the flow of the book - Would have wanted to know a bit more about what to consider for building a business within an existing business
Love the fact that Alex speaks in non technical terms in a tone that is easily relatable and inclusive.
Loved the flow of the book - Would have wanted to know a bit more about what to consider for building a business within an existing business
January 24, 2021
There's no way to write a business plan with This book
This book is a kind of brainstorming without any logic. Explain some tips but is not an ordered cuide, can be confusing for new entrepreneurships
This book is a kind of brainstorming without any logic. Explain some tips but is not an ordered cuide, can be confusing for new entrepreneurships
March 5, 2020
Thoughtful Insight
The content in this book has allowed me to understand the fundamental components in a simple to understand manner. I highly recommend this book to all who are new to creating business plans.
The content in this book has allowed me to understand the fundamental components in a simple to understand manner. I highly recommend this book to all who are new to creating business plans.
November 7, 2019
I found that this book was able to help me write a decent sized business plan. I am not proposing to anyone, but I wanted to utilize the concept to give form and direction to an idea I have been entertaining. The true testimony of this review will be if this business idea succeeds in real life execution. When it came to writing the different parts of a business plan, it would have been a 5-Star book if the author gave free resources to help answer or fill-in certain areas of the book (eg. to find out where you can look for demographic information on your particular business idea). Nevertheless, I would still recommend this book.
October 18, 2017
This is a pretty solid little book on writing business plans for those just starting thinking up or starting up their businesses. Written in an easily understood template format, it’s slightly lightweight but my guess is that most people just starting out don’t need anything more complex than this. Why muddy the waters unnecessarily? This answers most basic questions and really has all you need to get going. Recommended.
August 31, 2016
Buy it!!!
This is EXACTLY what I needed to get comfortable with the idea of putting my business dreams onto paper and then actually effectively communicate my ideas to others. The ideas were swirling about in my mind and I couldn't figure out how to express them - until this book appeared. Ridiculously easy read with no BS as filler.
Thank you Alex!!!
This is EXACTLY what I needed to get comfortable with the idea of putting my business dreams onto paper and then actually effectively communicate my ideas to others. The ideas were swirling about in my mind and I couldn't figure out how to express them - until this book appeared. Ridiculously easy read with no BS as filler.
Thank you Alex!!!
May 13, 2019
This book didn't really work for me and didn't do much on a business plan, only what he did or other business not of my interest.
There was very little I highlighted or could use.
Disclaimer: I purchased a copy and giving my honest opinion.
There was very little I highlighted or could use.
Disclaimer: I purchased a copy and giving my honest opinion.
September 2, 2016
The book is short and on to the point which is great. I think the information provided is very practical.
March 31, 2020
This book was well-written and very easy for a new business owner or entrepreneur to understand. Highly recommend for those looking to start their own business and need guidelines.
Displaying 1 - 16 of 16 reviews









