What do you think?
Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
Hustle is a step-by-step guide to breaking out of the monotony of the 9-5 lifestyle and making your dreams a reality. It lays out the tools you need to realise the work you enjoy and gain the confidence and motivation to be in charge of your own adventures. In a world where loyalty doesn’t translate into success learn how to get ahead and discover a more imaginative way of living. Hustle is split into three parts: ‘The Heart’, which teaches you how to follow your own dreams rather than others; ‘The Head’ covers how to get started and how to prepare for the mistakes that can come with risk; finally, ‘The Habits’ demonstrates how to spot opportunities and create your own luck. Hustle explains how realigning these parts will bring more momentum, money and meaning to your life.
Neil Patel, Patrick Vlaskovits and Jonas Koffler know all too well that not all of us are born extra ordinary, and how in fact, for the majority of people hustling is not second nature. Each of the authors has figured out how to secure a more imaginative way of living through work that defines, but also reflects and rewards their strengths and talents.
Neil Patel, Patrick Vlaskovits and Jonas Koffler know all too well that not all of us are born extra ordinary, and how in fact, for the majority of people hustling is not second nature. Each of the authors has figured out how to secure a more imaginative way of living through work that defines, but also reflects and rewards their strengths and talents.
272 pages, Hardcover
First published September 13, 2016
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 60 reviews
September 14, 2016
I agree with the basic premise of the book:
* make your own life. Do not wait for someone else to pick you in order to spend 40 years just trying to make it through the drudgery of a working week you loathe, in order to buy empty possessions that bring you no pleasure.
* never follow your passion.
*day jobs are good if they let you keep a roof over your head while you work on your meaningful side projects
* all that matters is making work.
* just start. Momentum helps.
Some aspects of the book I found distasteful, e.g. the Ursula Burns case study.
"Today, Ursula Burns serves as chairman and chief executive officer of Xerox. She is the first African American woman to become a CEO of a Fortune 500 company. Yesterday, raised by her mother in the projects of the Lower East Side of Manhattan, she appeared to have several strikes against her. Strike one: She was black. Strike two: She was female. Strike three: She was poor. Society sez, “Thanks for playing, Ursula. You’re OUT!” . . . “[My mom] constantly reminded me that where I was didn’t define who I was,” Ursula remembered. Whether triggered by your own discomfort with change (“I cannot become successful because I have never been successful.”) or by your well-meaning friends (“She cannot be a CEO because she doesn’t have the experience to be a CEO. I am only trying to save her from failure.”), one of the greatest traps you can find yourself in is, in Emerson’s words, maintaining a “foolish consistency” between your past self and your present self.
This sounds like it's coming awfully close to a bootstraping argument, one that denies systematic disenfranchisement, discrimination, and racism.
But what really hammered the final nail into the coffin for me was the fact these authors are so proud of queue jumping for a taxi.
“There is no way we’re getting in that line.” Our friend Ben gestured irritably in the direction of the taxi line—at least 200 people deep—outside the lobby of the Venetian hotel and casino in Las Vegas. The Consumer Electronics Show (CES) was in full swing, and the Venetian currently was overflowing with business-casual-clad masses proudly bearing conference badges. Ben turned, fixed us with a stare, and with a thick Austrian accent slowly intoned, “Come with me if you want to live.” Rubbing his aching temples and remembering the one-too-many cocktails he’d had the night before, Patrick chuckled softly but not so much that his head would explode. Ben broke into a trot, ignoring the small army of uniformed hotel porters and bellboys motioning us toward taxi line stanchions designed to corral sheeple. We headed for the middle of the roundabout teeming with taxis dropping off passengers at the hotel. Ben waved down a sharp-eyed taxi driver whose cab had just disgorged four eager, khaki-clad CES attendees. “Yo! Three headed to the Wynn.” “Get in quick.” We hopped in, and when one of the valets wagged his finger at us as we drove past, we started grinning like self-satisfied schoolchildren. . . . The sheeple consider the taxi line’s length the problem, but you know that’s not so. A) You could wait in line. Meh. B) You could maybe go back up to your room and call a cab. Not much better, but at least your habit for hustle has developed in you a bias for action and a healthy appetite for (small) risk. C) With those in hand, you quite literally see other possible unconventional solutions that remain completely unseen to the sheeple. There are empty cabs leaving the premises of the hotel 100 feet in front of you. No law demands that you stand in line or that you conform to the tacit sequence of grabbing a cab."
Y'all are douchebros. Those empty cabs were going around the corner to make pickups in a way that cut down on confusion and congestion. You know, from the line you just jumped?
We agree as a society to behave in a way that distributes scarce resources evenly. Think about a life in which the three fit young guys always grabbed the recourses first. You want that, you fuckers?
Don't think about the single dad who's been working at the convention all day, migraine setting in, trying to get home before the sitter has to leave, but who recognizes there are other people ahead of him, who get to have a cab before he does, because they've been waiting longer and that's fair.
Don't think about the seventy year old salesperson who's been on their feet all day, hip joint grinding in its socket as they wait in an orderly, civilized manner to get in the first available taxi and finally get the pain to stop.
No, humans are just sheeple, right? Everyone should have rushed for the disgorging cabs and skipped the line. Fuck the ones who can't. Fuck the ones who agree to live by rules that inconvenience them because they recognize other people matter too, and we have to share to get along.
Phew. Yeah, so. That. Anyway . . .
Overall, a disappointing book. Didn't offer anything new. I regret buying it, especially as I only did to make up for accusing the authors of illicit nominalization.
****
heard an excerpt from this book today:
"Ever felt distracted or even powerless against the forces of overwhelm?"
This is the third time in two weeks I've heard "overwhelm" used as a noun. So . . . is this a thing, now?
I'm not judging (I'm totally judging).
ETA: Warwick points out overwhelm as a noun is long-established usage. I withdraw all objection and will be using it immediately. Also I have bought the book, in apology.
* make your own life. Do not wait for someone else to pick you in order to spend 40 years just trying to make it through the drudgery of a working week you loathe, in order to buy empty possessions that bring you no pleasure.
* never follow your passion.
*day jobs are good if they let you keep a roof over your head while you work on your meaningful side projects
* all that matters is making work.
* just start. Momentum helps.
Some aspects of the book I found distasteful, e.g. the Ursula Burns case study.
"Today, Ursula Burns serves as chairman and chief executive officer of Xerox. She is the first African American woman to become a CEO of a Fortune 500 company. Yesterday, raised by her mother in the projects of the Lower East Side of Manhattan, she appeared to have several strikes against her. Strike one: She was black. Strike two: She was female. Strike three: She was poor. Society sez, “Thanks for playing, Ursula. You’re OUT!” . . . “[My mom] constantly reminded me that where I was didn’t define who I was,” Ursula remembered. Whether triggered by your own discomfort with change (“I cannot become successful because I have never been successful.”) or by your well-meaning friends (“She cannot be a CEO because she doesn’t have the experience to be a CEO. I am only trying to save her from failure.”), one of the greatest traps you can find yourself in is, in Emerson’s words, maintaining a “foolish consistency” between your past self and your present self.
This sounds like it's coming awfully close to a bootstraping argument, one that denies systematic disenfranchisement, discrimination, and racism.
But what really hammered the final nail into the coffin for me was the fact these authors are so proud of queue jumping for a taxi.
“There is no way we’re getting in that line.” Our friend Ben gestured irritably in the direction of the taxi line—at least 200 people deep—outside the lobby of the Venetian hotel and casino in Las Vegas. The Consumer Electronics Show (CES) was in full swing, and the Venetian currently was overflowing with business-casual-clad masses proudly bearing conference badges. Ben turned, fixed us with a stare, and with a thick Austrian accent slowly intoned, “Come with me if you want to live.” Rubbing his aching temples and remembering the one-too-many cocktails he’d had the night before, Patrick chuckled softly but not so much that his head would explode. Ben broke into a trot, ignoring the small army of uniformed hotel porters and bellboys motioning us toward taxi line stanchions designed to corral sheeple. We headed for the middle of the roundabout teeming with taxis dropping off passengers at the hotel. Ben waved down a sharp-eyed taxi driver whose cab had just disgorged four eager, khaki-clad CES attendees. “Yo! Three headed to the Wynn.” “Get in quick.” We hopped in, and when one of the valets wagged his finger at us as we drove past, we started grinning like self-satisfied schoolchildren. . . . The sheeple consider the taxi line’s length the problem, but you know that’s not so. A) You could wait in line. Meh. B) You could maybe go back up to your room and call a cab. Not much better, but at least your habit for hustle has developed in you a bias for action and a healthy appetite for (small) risk. C) With those in hand, you quite literally see other possible unconventional solutions that remain completely unseen to the sheeple. There are empty cabs leaving the premises of the hotel 100 feet in front of you. No law demands that you stand in line or that you conform to the tacit sequence of grabbing a cab."
Y'all are douchebros. Those empty cabs were going around the corner to make pickups in a way that cut down on confusion and congestion. You know, from the line you just jumped?
We agree as a society to behave in a way that distributes scarce resources evenly. Think about a life in which the three fit young guys always grabbed the recourses first. You want that, you fuckers?
Don't think about the single dad who's been working at the convention all day, migraine setting in, trying to get home before the sitter has to leave, but who recognizes there are other people ahead of him, who get to have a cab before he does, because they've been waiting longer and that's fair.
Don't think about the seventy year old salesperson who's been on their feet all day, hip joint grinding in its socket as they wait in an orderly, civilized manner to get in the first available taxi and finally get the pain to stop.
No, humans are just sheeple, right? Everyone should have rushed for the disgorging cabs and skipped the line. Fuck the ones who can't. Fuck the ones who agree to live by rules that inconvenience them because they recognize other people matter too, and we have to share to get along.
Phew. Yeah, so. That. Anyway . . .
Overall, a disappointing book. Didn't offer anything new. I regret buying it, especially as I only did to make up for accusing the authors of illicit nominalization.
****
heard an excerpt from this book today:
"Ever felt distracted or even powerless against the forces of overwhelm?"
This is the third time in two weeks I've heard "overwhelm" used as a noun. So . . . is this a thing, now?
I'm not judging (I'm totally judging).
ETA: Warwick points out overwhelm as a noun is long-established usage. I withdraw all objection and will be using it immediately. Also I have bought the book, in apology.
July 6, 2016
I received my copy of Hustle through a goodreads giveaway.
If you feel the pull to do something more, to try something new, but haven’t yet been able to follow through, then perhaps this book will provide enough information and inspiration to get you going. Much of what’s in this book feels like common sense. It’s things you’ve likely heard before in different contexts. You already know much of it. But it’s the sorts of things we often don’t do, even though we think they’re common sense. Look how many of us start dieting, or start exercising, but don’t follow through, we end up stopping, we let it overwhelm us. But because of that I think it will take the right sort of person to benefit from this book, someone who’s already, or is close to, deciding they are willing to do what it takes, someone who has found, or is just on the verge of finding, the drive to keep trying. If you have that but need a little inspiration, then read the book. It’s full of stories demonstrating the topics and points., and steps to take to get started without overwhelming yourself.
The gist of the book is to find and do something that moves you, something you’re passionate about and good at. Don’t try to avoid failure, but accept it as a part of the process. If you’re not failing you’re not trying. Continually take small measured risks, small enough they don’t overwhelm, but large enough they keep you out of your comfort zone and force you to learn and grow. Then commit to what you’re doing. Don’t just talk about, dream about, and plan for it. Start doing it. Take 10 minutes at a time and focus on doing one thing. Over time you begin creating habits that drive you forward.
As with most things, what you get out of this book will depend on what you’re willing to put into it. It’s not entirely easy. It doesn’t happen fast. It’s a slow process you have to continually work at. As they state in the book, getting started is the most difficult aspect of anything worth doing. But if you do get started and begin building the right habits, embracing the right risks, then you gain momentum, and with that momentum comes the virtuous cycle. More swings, more luck, more hits. More money, more meaning, more momentum.
If you feel the pull to do something more, to try something new, but haven’t yet been able to follow through, then perhaps this book will provide enough information and inspiration to get you going. Much of what’s in this book feels like common sense. It’s things you’ve likely heard before in different contexts. You already know much of it. But it’s the sorts of things we often don’t do, even though we think they’re common sense. Look how many of us start dieting, or start exercising, but don’t follow through, we end up stopping, we let it overwhelm us. But because of that I think it will take the right sort of person to benefit from this book, someone who’s already, or is close to, deciding they are willing to do what it takes, someone who has found, or is just on the verge of finding, the drive to keep trying. If you have that but need a little inspiration, then read the book. It’s full of stories demonstrating the topics and points., and steps to take to get started without overwhelming yourself.
The gist of the book is to find and do something that moves you, something you’re passionate about and good at. Don’t try to avoid failure, but accept it as a part of the process. If you’re not failing you’re not trying. Continually take small measured risks, small enough they don’t overwhelm, but large enough they keep you out of your comfort zone and force you to learn and grow. Then commit to what you’re doing. Don’t just talk about, dream about, and plan for it. Start doing it. Take 10 minutes at a time and focus on doing one thing. Over time you begin creating habits that drive you forward.
As with most things, what you get out of this book will depend on what you’re willing to put into it. It’s not entirely easy. It doesn’t happen fast. It’s a slow process you have to continually work at. As they state in the book, getting started is the most difficult aspect of anything worth doing. But if you do get started and begin building the right habits, embracing the right risks, then you gain momentum, and with that momentum comes the virtuous cycle. More swings, more luck, more hits. More money, more meaning, more momentum.
June 13, 2017
I received a copy of this book from Goodreads FirstReads.
Overall, this book is an easy read. The authors sprinkle in a good amount of stories and humor. However, there is very little practical advice. The main theme of the book can be summarized in 3 words: "Just Do It."
Overall, this book is an easy read. The authors sprinkle in a good amount of stories and humor. However, there is very little practical advice. The main theme of the book can be summarized in 3 words: "Just Do It."
October 11, 2019
What is great about this book is that the authors have given a definite framework for hustling. They have formalized hustling and picked apart the pieces one at a time and dealt with them. Money Momentum and Meaning to balance both, taking a simple concept and then presenting apt examples of hustlers who have put these elements into practice, adds value to the book at every juncture and makes it palatable and more relatable. The book promotes the importance of keep doing and keep moving, rather than prodding around, planning and thinking. It is only with action that we move ahead. I loved the way the authors have portrayed hustling in a very rational manner.
The book has a small draw back, it has a constant undertone of self-help books. Offering weird suggestions and stories of the authors from their personal experiences, slyly pushing overused cliches and quotes from famous people at various locations. It has all the qualities of a typical self-help book. The last chapters of the book, lean towards the self-help industry and navigate away from the core hustling ideal.
Book:
War room
Debt - the first 5000 years
Outliers
The little prince
Obliquity
Gamestorming
The doodle revolution
The lean entrepreneur.
The startup of you
Ignore everybody and 39 other keys to creativity.
Iconoclast
Love is the killer app
Links:
Hustle generation.com
Keywords:
Money, meaning and momentum
The cycle of suck
Find the heart of your true talents.
Lake wobigone effect
Clearing the cycle of suck:
Hormesis
Manufactured luck
Random luck
Hustle luck
Hidden luck
Quirky luck
How to run out of unluck
Concept of obliquity.
3 unseen laws of hustle
1. Do something that moves you
2. Keep your head up and eyes open
3. Seal the deal and keep it real
Doing the wrong thing is prerequisite for finding the right thing
Pop - personal opportunity portfolio.
10 min rule
Potential, people, projects and proof
Four fold path - hustles
Outside inside
Inside upside
Inside outside
Outside upside
Don't rent your dreams own them
Menu of options provided by the landlords of the society selling conventional choices.
Hustle for your dreams
Choosing not to choose
Own your dreams, don't become a tenant in others dreams
Overdosing on dreams
Keep moving forward.
Repair the meh in your heart:
Avoiding failure is a paranoia and leads to paralysis.
Achieve success by taking byte size risk. Don't avoid risk completely.
Hidden risks
Take small risks that set you free.
Cycles of suck:
Break addiction to old habits
Seiligman experiments.
Learned helplessness
Mediocrity of meh
Find the heart of your talent
The risk of learned blindness
Madness of mastery - 10k rule
Success is not hardwork x talent
Success = hustle x hardwork x talent
Illusory superiority.
Lakewillbegone effect self deception
Everybody believes they are above average.
The kangaroo court of talent
Invest in your talent - don't pull punches
Enter the right thing apt for your talent
JDs are designed to bait us
JDs are icebergs
Diversification of risks
Perfection is the enemy of the hustler.
Violent execution.
Small doses of pain
Saving the princess:
Build immunity to pain
Hormesis
Even the best strategist fails before a person hustling everyday and building resistance to risk and is waiting for the opportunity.
Exercise - hormesis
Prevent atrophy
Doses of stressors
Small doses of brain damage
Neuroplasticity - challenge, learn, projects etc... New language,
Manufacturing luck
Cray fish story
Copala apocalypse now
Run out of unluck
Momentum makes luck
Random luck - serendipity
Hustle luck
Hidden luck - keep motion
Casey brothers videos
Quirky luck - lucky being odd
Weird interests, strange habits
Don't wait for the perfect strike, keep hitting
The little Prince
My rose is unique other than the 5000 other roses in the garden because I own it and I tamed it.
My software/book is unique because I own it.
Why is not required in the beginning, as you keep moving you will find the why
The end of history illusion - dan Gilbert.
People they have reached the end of their evolution.
Red bull founder - bloomed late
Not knowing the liquid terrain:
Hustlers must learn undercurrent s and exploit them
Oceans of opportunity:
Is it easy or simple?
Hustlers sweet spot
Simple - few moving parts and easily understood.
Easy and simple - everyone can do this - blog, job posting.
Complex task but easy to do - coding, poker, flying aeroplane
Complex and hard - cardiac surgery, develop l
Fast cars
Hustle here
Simple to understand, hard to do - write a book, start a business, etc...
Deadlines are lifelines:
Ira glass -
Seal the deal : make it real
Temporary closure - milestones of your hustle.
Betray yourself to save yourself:
Maintaining foolish consistency between your past self and your present self.
Habits create identities not vice-versa
Art imitates life:
Momentum is the equalizer, super power.
Your indirect path- unique and oblique:
Obliquely dreaming
Conventional wisdom - straight line
Indirect yet determined motion towards a goal.
Don't follow the path, leave a trial.
Reverse engineering outcomes
Bend the laws of conventional thinking and get stuff done
Choose your own adventure:
Pop - personal opportunity portfolio
Inside outside hustle when you hit a growth ceiling.
Risk of staying put out weigh the risk of moving on.
Accept bigger responsibilities
Outside upside hustle - the most difficult and serendipitous.
1. Hustle in your heart
2. Hustle in your head
3. Hustle in your habits
The 10 minute rule:
Do something for 10 mins and then think, not vice versa. Don't think first, do first - think later.
Benefits:
1. Rapid productivity
2. Unfettered presence - one thing at a time
3. Friction free persistence
God is action. Mind ful doing
Pop
1. Potential
2. Projects
3. People
4. The proof piece.
The act of creating anything is a rebellion against the universe.
Reduce entropy and increase order.
It is not that things are difficult that we dare not venture, it is because we dare not venture that things are difficult.
Varied skill set
Scott Adams - skill stacking
Permutation and combination of skill sets. Smoothes out risk profile.
Grizzly bear - don't chase perfection, be smart enough to be good enough.
Greater your
Potential is about power. How to develop potential?
1. Recognize that nobody is good at realizing our innate talents.
2. Do lots of different projects in dynamic environments to force our natural talents to the surface.
3. See through unseen JDs
4. Pursue intrinsic strengths and ignore weakness
Allenisms - showing up
ESP - experimenting, story telling and pitching
Never take binary choices.
N=1 experiments, hustler experiments
Quest
Rags to riches
Stranger in a strange land
Revenge story
Love story
Pitching rich patrons - Leonardo davinci - pitching to dutchess of Milan.
Frame your own problem in the context of the other party/boss/patron
Networking events.
People:
Everything begins and ends with relationships
Tercuise youngens Ty's and tgs
TG s middle men - disunion strategy
TI s - third men - union strategy
KEYWORDS:
Hustle must always start with profit.
Inside outside needs steady profits.
Starve the starving artist, feed the hungry hustler.
Opportunity architecture
Orientation scale
1. Introduce people to each other
2. Try to appeal to divers set of interests
3.
Create a honey pot
Blogs, podcasts, meetups
A honey pot not dependent on you is a community
Find ways to ask how you can help and reciprocate.
People leverage.
Compress the 10000 hours rule to 10 min decision.
ABC - always be collaborating.
Uniting the hustle tribe:
Projects make you Strong's.
First we make projects and then projects make us.
From project to project and not job to job.
One career one company for life Time is over.
Plan for multiple mini careers or uncareers - project way of work.
Constantly pursue stimulating projects - build a portfolio.
Professional identity.
The project economy:
Getting paid to make things happen - irrespective of job titles.
Three types of projects:
The day job - 9-5 , survival.
The night job - experiments and side projects
Value add projects - hobbies, interests, community service. Doses of life experience.
1. Apprentice - arts etc...
2. Non profit volunteer
3. Mentor
4. Non job related assignment at work
5. Local club for good - parks lakes etc...
Experiments:
1. one sentence emails
2. positive vocabulary - NLP terms testing
3. Sleep hours experiment
4. Work hours experiment
5. Exercise Regimen Experiments
Side Hustles (Extra Income): - Need Sustaining Commitment
1. Write an E-book
2. Open an E-Commerce
3. Become an online tutor
4. Develop an Online Course
5. Open an Air BNB - Host a Meetup
Projects lead to proof:
Creative producer = hustler
Hyper specialization is for insects
Proof makes you bulletproof
Opportunity is the bedrock of American dream
Nina and Airbnb
Alchemy of multi disciplinary skills.
Proof is the tip of the iceberg of your capability.
From icebergs to proofbergs
Proof is show not tell
Proof:
Discoverability
Experiential markers - work, leave a trail.l, awards, causes supported,
Positioning/image/story - present yourself
Quirky luck - uniqueness
Nirrvan Kane - cardbaord arcade - viral YouTube video.
Money - the means of momentum:
Brasai and Picasso
Hyperventilating:
Hypercapnia
Homeostasis
Hyperoxia
Balance - between money and meaning
Momentum - necessary to breathe without thought.
Infinite hustle.
Definite meaning:
Depth of learning is directly proportional to the intensity.
Go east of you want to get to west.
Indirect experiences to find the right path.
Quest for meaning should be done alone.
Infinite hustle. DIY Make luck.
To understand yourself hustle, don't think.
Stay present and mindful.
Connecting the dots backwards only.
Unplug the hustler with resetting.
Unschedule. Reset
Scheduling the anti schedule:
Rest by moving
Seek out environments you have no experience in - stimulate.
Hustlers vs arm chair hustlers:
No one knows why you do things.
Why's are created after the fact.
The real why is revealed by hustling.
Good things take time to mature
When things go sideways - never stop hustling - play the infinite hustle.
The book has a small draw back, it has a constant undertone of self-help books. Offering weird suggestions and stories of the authors from their personal experiences, slyly pushing overused cliches and quotes from famous people at various locations. It has all the qualities of a typical self-help book. The last chapters of the book, lean towards the self-help industry and navigate away from the core hustling ideal.
Book:
War room
Debt - the first 5000 years
Outliers
The little prince
Obliquity
Gamestorming
The doodle revolution
The lean entrepreneur.
The startup of you
Ignore everybody and 39 other keys to creativity.
Iconoclast
Love is the killer app
Links:
Hustle generation.com
Keywords:
Money, meaning and momentum
The cycle of suck
Find the heart of your true talents.
Lake wobigone effect
Clearing the cycle of suck:
Hormesis
Manufactured luck
Random luck
Hustle luck
Hidden luck
Quirky luck
How to run out of unluck
Concept of obliquity.
3 unseen laws of hustle
1. Do something that moves you
2. Keep your head up and eyes open
3. Seal the deal and keep it real
Doing the wrong thing is prerequisite for finding the right thing
Pop - personal opportunity portfolio.
10 min rule
Potential, people, projects and proof
Four fold path - hustles
Outside inside
Inside upside
Inside outside
Outside upside
Don't rent your dreams own them
Menu of options provided by the landlords of the society selling conventional choices.
Hustle for your dreams
Choosing not to choose
Own your dreams, don't become a tenant in others dreams
Overdosing on dreams
Keep moving forward.
Repair the meh in your heart:
Avoiding failure is a paranoia and leads to paralysis.
Achieve success by taking byte size risk. Don't avoid risk completely.
Hidden risks
Take small risks that set you free.
Cycles of suck:
Break addiction to old habits
Seiligman experiments.
Learned helplessness
Mediocrity of meh
Find the heart of your talent
The risk of learned blindness
Madness of mastery - 10k rule
Success is not hardwork x talent
Success = hustle x hardwork x talent
Illusory superiority.
Lakewillbegone effect self deception
Everybody believes they are above average.
The kangaroo court of talent
Invest in your talent - don't pull punches
Enter the right thing apt for your talent
JDs are designed to bait us
JDs are icebergs
Diversification of risks
Perfection is the enemy of the hustler.
Violent execution.
Small doses of pain
Saving the princess:
Build immunity to pain
Hormesis
Even the best strategist fails before a person hustling everyday and building resistance to risk and is waiting for the opportunity.
Exercise - hormesis
Prevent atrophy
Doses of stressors
Small doses of brain damage
Neuroplasticity - challenge, learn, projects etc... New language,
Manufacturing luck
Cray fish story
Copala apocalypse now
Run out of unluck
Momentum makes luck
Random luck - serendipity
Hustle luck
Hidden luck - keep motion
Casey brothers videos
Quirky luck - lucky being odd
Weird interests, strange habits
Don't wait for the perfect strike, keep hitting
The little Prince
My rose is unique other than the 5000 other roses in the garden because I own it and I tamed it.
My software/book is unique because I own it.
Why is not required in the beginning, as you keep moving you will find the why
The end of history illusion - dan Gilbert.
People they have reached the end of their evolution.
Red bull founder - bloomed late
Not knowing the liquid terrain:
Hustlers must learn undercurrent s and exploit them
Oceans of opportunity:
Is it easy or simple?
Hustlers sweet spot
Simple - few moving parts and easily understood.
Easy and simple - everyone can do this - blog, job posting.
Complex task but easy to do - coding, poker, flying aeroplane
Complex and hard - cardiac surgery, develop l
Fast cars
Hustle here
Simple to understand, hard to do - write a book, start a business, etc...
Deadlines are lifelines:
Ira glass -
Seal the deal : make it real
Temporary closure - milestones of your hustle.
Betray yourself to save yourself:
Maintaining foolish consistency between your past self and your present self.
Habits create identities not vice-versa
Art imitates life:
Momentum is the equalizer, super power.
Your indirect path- unique and oblique:
Obliquely dreaming
Conventional wisdom - straight line
Indirect yet determined motion towards a goal.
Don't follow the path, leave a trial.
Reverse engineering outcomes
Bend the laws of conventional thinking and get stuff done
Choose your own adventure:
Pop - personal opportunity portfolio
Inside outside hustle when you hit a growth ceiling.
Risk of staying put out weigh the risk of moving on.
Accept bigger responsibilities
Outside upside hustle - the most difficult and serendipitous.
1. Hustle in your heart
2. Hustle in your head
3. Hustle in your habits
The 10 minute rule:
Do something for 10 mins and then think, not vice versa. Don't think first, do first - think later.
Benefits:
1. Rapid productivity
2. Unfettered presence - one thing at a time
3. Friction free persistence
God is action. Mind ful doing
Pop
1. Potential
2. Projects
3. People
4. The proof piece.
The act of creating anything is a rebellion against the universe.
Reduce entropy and increase order.
It is not that things are difficult that we dare not venture, it is because we dare not venture that things are difficult.
Varied skill set
Scott Adams - skill stacking
Permutation and combination of skill sets. Smoothes out risk profile.
Grizzly bear - don't chase perfection, be smart enough to be good enough.
Greater your
Potential is about power. How to develop potential?
1. Recognize that nobody is good at realizing our innate talents.
2. Do lots of different projects in dynamic environments to force our natural talents to the surface.
3. See through unseen JDs
4. Pursue intrinsic strengths and ignore weakness
Allenisms - showing up
ESP - experimenting, story telling and pitching
Never take binary choices.
N=1 experiments, hustler experiments
Quest
Rags to riches
Stranger in a strange land
Revenge story
Love story
Pitching rich patrons - Leonardo davinci - pitching to dutchess of Milan.
Frame your own problem in the context of the other party/boss/patron
Networking events.
People:
Everything begins and ends with relationships
Tercuise youngens Ty's and tgs
TG s middle men - disunion strategy
TI s - third men - union strategy
KEYWORDS:
Hustle must always start with profit.
Inside outside needs steady profits.
Starve the starving artist, feed the hungry hustler.
Opportunity architecture
Orientation scale
1. Introduce people to each other
2. Try to appeal to divers set of interests
3.
Create a honey pot
Blogs, podcasts, meetups
A honey pot not dependent on you is a community
Find ways to ask how you can help and reciprocate.
People leverage.
Compress the 10000 hours rule to 10 min decision.
ABC - always be collaborating.
Uniting the hustle tribe:
Projects make you Strong's.
First we make projects and then projects make us.
From project to project and not job to job.
One career one company for life Time is over.
Plan for multiple mini careers or uncareers - project way of work.
Constantly pursue stimulating projects - build a portfolio.
Professional identity.
The project economy:
Getting paid to make things happen - irrespective of job titles.
Three types of projects:
The day job - 9-5 , survival.
The night job - experiments and side projects
Value add projects - hobbies, interests, community service. Doses of life experience.
1. Apprentice - arts etc...
2. Non profit volunteer
3. Mentor
4. Non job related assignment at work
5. Local club for good - parks lakes etc...
Experiments:
1. one sentence emails
2. positive vocabulary - NLP terms testing
3. Sleep hours experiment
4. Work hours experiment
5. Exercise Regimen Experiments
Side Hustles (Extra Income): - Need Sustaining Commitment
1. Write an E-book
2. Open an E-Commerce
3. Become an online tutor
4. Develop an Online Course
5. Open an Air BNB - Host a Meetup
Projects lead to proof:
Creative producer = hustler
Hyper specialization is for insects
Proof makes you bulletproof
Opportunity is the bedrock of American dream
Nina and Airbnb
Alchemy of multi disciplinary skills.
Proof is the tip of the iceberg of your capability.
From icebergs to proofbergs
Proof is show not tell
Proof:
Discoverability
Experiential markers - work, leave a trail.l, awards, causes supported,
Positioning/image/story - present yourself
Quirky luck - uniqueness
Nirrvan Kane - cardbaord arcade - viral YouTube video.
Money - the means of momentum:
Brasai and Picasso
Hyperventilating:
Hypercapnia
Homeostasis
Hyperoxia
Balance - between money and meaning
Momentum - necessary to breathe without thought.
Infinite hustle.
Definite meaning:
Depth of learning is directly proportional to the intensity.
Go east of you want to get to west.
Indirect experiences to find the right path.
Quest for meaning should be done alone.
Infinite hustle. DIY Make luck.
To understand yourself hustle, don't think.
Stay present and mindful.
Connecting the dots backwards only.
Unplug the hustler with resetting.
Unschedule. Reset
Scheduling the anti schedule:
Rest by moving
Seek out environments you have no experience in - stimulate.
Hustlers vs arm chair hustlers:
No one knows why you do things.
Why's are created after the fact.
The real why is revealed by hustling.
Good things take time to mature
When things go sideways - never stop hustling - play the infinite hustle.
September 27, 2024
Terrible book. Generic advice combined with meaningless anecdotes from the authors
January 25, 2017
Take this book with a grain of salt and it's a lot of fun. Remember Tom Haverford from Parks and Rec played by Aziz Ansari? Read this book in his voice. It fits.
I found this book randomly at a local bookstore. I've been looking for job hunt type books and if you are too, this is definitely not that. Nonetheless, I was intrigued by the writing, but, not sure if I wanted to have this in my home collection, I rented it from the library.
Even though this is along the 'new entrepreneurial' vibe, it was enjoyable and focused on the doing part of the new entrepreneur. There were a lot of stories, many of which I skimmed. I was more interested in their philosophy, jargon and steps to success. There's nothing terribly unique about their philosophy or advice. As a matter of fact, I would say a lot of what they're writing about is simply what they've observed in successful people. There are plenty of people trying to get ahead and doing a side gig and projects to boot.
I will admit that sometimes the authors came off as jerks. For better or worse, that's sometimes the attitude that comes along with life-long entrepreneurs. And, to some extent, it's kind of the "truth". If you want to get ahead, standing in line with everyone else isn't going to get you there, that's how lines work. Many of us 'stand in line' in our lives. I felt the concepts were laid out simply enough that I could apply them to my 'hustle'.
Overall, an amusing and applicable read.
I found this book randomly at a local bookstore. I've been looking for job hunt type books and if you are too, this is definitely not that. Nonetheless, I was intrigued by the writing, but, not sure if I wanted to have this in my home collection, I rented it from the library.
Even though this is along the 'new entrepreneurial' vibe, it was enjoyable and focused on the doing part of the new entrepreneur. There were a lot of stories, many of which I skimmed. I was more interested in their philosophy, jargon and steps to success. There's nothing terribly unique about their philosophy or advice. As a matter of fact, I would say a lot of what they're writing about is simply what they've observed in successful people. There are plenty of people trying to get ahead and doing a side gig and projects to boot.
I will admit that sometimes the authors came off as jerks. For better or worse, that's sometimes the attitude that comes along with life-long entrepreneurs. And, to some extent, it's kind of the "truth". If you want to get ahead, standing in line with everyone else isn't going to get you there, that's how lines work. Many of us 'stand in line' in our lives. I felt the concepts were laid out simply enough that I could apply them to my 'hustle'.
Overall, an amusing and applicable read.
January 10, 2018
Underwhelming. I'm so glad that I did not read Hustle in its entirety. The main points are incredibly self-evident and can be found anywhere. Here are some main takeaways other than "follow your dreams" and "just do it" that might be useful to persuade silicon valley tech bros you're one of them.
To Catch your dream, abide by the Three Unseen Laws of Hustle (Heart, Head, and Habits)
1. Heart - it will move you to action and keep forging ahead.
2. Head - observe and benefit from things that aren’t immediately visible. While lots of people only see obstacles, a hustler keeps her head cool and sees opportunity wherever they might be
3. Make a habit of setting milestones and deadlines. Everyone needs closure. Setting intermediate goals will commit you to doing a certain amount of work
Personal Opportunity Portfolio (POP) - showcase you and your work while attracting people
POP consists of four parts:
1. Potential
2. People
3. Projects
4. Proof section - credibility
Seems to be just a recirculation of old ideas. The gist to me seems to just follow and catch your dream by hustling. What a revelation.
To Catch your dream, abide by the Three Unseen Laws of Hustle (Heart, Head, and Habits)
1. Heart - it will move you to action and keep forging ahead.
2. Head - observe and benefit from things that aren’t immediately visible. While lots of people only see obstacles, a hustler keeps her head cool and sees opportunity wherever they might be
3. Make a habit of setting milestones and deadlines. Everyone needs closure. Setting intermediate goals will commit you to doing a certain amount of work
Personal Opportunity Portfolio (POP) - showcase you and your work while attracting people
POP consists of four parts:
1. Potential
2. People
3. Projects
4. Proof section - credibility
Seems to be just a recirculation of old ideas. The gist to me seems to just follow and catch your dream by hustling. What a revelation.
January 3, 2017
The style of the book is casual (cliches spoken by millennials and people working in startup companies) and anecdotal (personal stories from the authors). The advice is basic and encouraging for those who just need a little push to work towards something they're good at versus just doing a job.
December 15, 2016
I just couldn't get through this and for me I think it was the author's voice. It felt dry and not as inspiring as I would have liked.
July 3, 2022
Think for a moment. When you read the word, ‘Hustle’, what does it mean to you? How does your brain process it? Have you ever thought that a word such as Hustle posses power over your heart, mind and habits? These are the questions I’d want you to think about before going in-depth into this book. To answer the questions, this book describes
Hustling is about shaking things up, letting go of old patterns that suck the life out of us and beginning anew.
To break out monotony of 9 to 5 lifestyle step by step and focusing on reality at the same time, you’d need tools for that. Hustle: The Power to Charge your Life with Money, Meaning and Momentum by Neil Pater, Patick Vlaskovitz and Jonas Koffler provide just that in this latest title. These tools will make you realise the work you enjoy and gain the confidence and motivate yourself. The book is divided in three main sections:
The Heart
The Head
The Habits
Each section demonstrate how to work on your dreams, to get started and prepare for mistakes and risks that comes in the journey and how to spot opportunities to create your own luck. When I came across these section I could relate them to Logos, Ethos and Pathos (knowledge, values and passion) from some ancient text. It’s not a new concept and has been around a long time but it’s a concept we often forget to remind ourselves as we dwell into the monolithic labyrinth of 9 to 5.
This book is a great reminder of that. It combines all three sections aforementioned and help the reader understand how they work together.
Heart
Focus in this section is on readers valuing their own dreams. It’s how the book starts by pointing out some concepts like talent perception, Lake Wobegon effect and altering your own ego. I love the references it provide based on scientific methods to describe their (co-authors) point of view of the world and how it works, more, how you gain momentum in your life without damaging it.
Head
The purpose of this section is to give purpose to the whole book and the point of view of hustling. Authors clearly states that the value of work outweigh the reason you do it. The reward only comes by doing the work.
Habit
The real benefit from reading the last two sections, comes after reading this one. This section is designed for you to take action and implement your own hustle. There is a lot of depth in this section since it is divided further into smaller sections but that won’t consume your time much.
Overall I think the book has a great value to offer. The narrative voice has a medium pace which provides it a great start and the reader will be engaged in matter of no time. There is a lot to think and reflect along with it. This book won’t define your life but if you decide to read it you will definitely reflect back in a better standard. The book is more about the concept of Logos, Ethos and Pathos I discussed earlier and should be regarded in that way rather than what the cover of the book might signify on earlier impression as it certainly does not do justice to this book.
Hustling is about shaking things up, letting go of old patterns that suck the life out of us and beginning anew.
To break out monotony of 9 to 5 lifestyle step by step and focusing on reality at the same time, you’d need tools for that. Hustle: The Power to Charge your Life with Money, Meaning and Momentum by Neil Pater, Patick Vlaskovitz and Jonas Koffler provide just that in this latest title. These tools will make you realise the work you enjoy and gain the confidence and motivate yourself. The book is divided in three main sections:
The Heart
The Head
The Habits
Each section demonstrate how to work on your dreams, to get started and prepare for mistakes and risks that comes in the journey and how to spot opportunities to create your own luck. When I came across these section I could relate them to Logos, Ethos and Pathos (knowledge, values and passion) from some ancient text. It’s not a new concept and has been around a long time but it’s a concept we often forget to remind ourselves as we dwell into the monolithic labyrinth of 9 to 5.
This book is a great reminder of that. It combines all three sections aforementioned and help the reader understand how they work together.
Heart
Focus in this section is on readers valuing their own dreams. It’s how the book starts by pointing out some concepts like talent perception, Lake Wobegon effect and altering your own ego. I love the references it provide based on scientific methods to describe their (co-authors) point of view of the world and how it works, more, how you gain momentum in your life without damaging it.
Head
The purpose of this section is to give purpose to the whole book and the point of view of hustling. Authors clearly states that the value of work outweigh the reason you do it. The reward only comes by doing the work.
Habit
The real benefit from reading the last two sections, comes after reading this one. This section is designed for you to take action and implement your own hustle. There is a lot of depth in this section since it is divided further into smaller sections but that won’t consume your time much.
Overall I think the book has a great value to offer. The narrative voice has a medium pace which provides it a great start and the reader will be engaged in matter of no time. There is a lot to think and reflect along with it. This book won’t define your life but if you decide to read it you will definitely reflect back in a better standard. The book is more about the concept of Logos, Ethos and Pathos I discussed earlier and should be regarded in that way rather than what the cover of the book might signify on earlier impression as it certainly does not do justice to this book.
August 3, 2017
When I first read this book, I wasn’t at all impressed and was actually quite let down with the overall experience. However, having just transferred my notes, I realized that there was lots of good information in this book and the real problem was that it was poorly organized, with a general feel that didn’t jive well with its title.
The books authors are three successful businessmen and entrepreneurs from different industries but none of them are authors or prolific bloggers, so it makes sense that they didn’t seamlessly transfer their knowledge into the written word. Actually, I felt that it read like a series of blog posts that lacked the connecting joints to keep it fused together.
Still, I enjoyed some of their overarching thoughts (all of which are loosely based on the idea of hustling): owning your dreams and focusing on your strengths, taking action to attract luck (and success), the idea of hormesis (limited exposure to difficult things strengthens a system as opposed to weaken it), the four types of luck (random, hustle luck, hidden, and quirky), the importance of vision, and the power of storytelling.
Check out more reviews of business books like this at: www.outworkindustries.com/book-club
r/Onward
The books authors are three successful businessmen and entrepreneurs from different industries but none of them are authors or prolific bloggers, so it makes sense that they didn’t seamlessly transfer their knowledge into the written word. Actually, I felt that it read like a series of blog posts that lacked the connecting joints to keep it fused together.
Still, I enjoyed some of their overarching thoughts (all of which are loosely based on the idea of hustling): owning your dreams and focusing on your strengths, taking action to attract luck (and success), the idea of hormesis (limited exposure to difficult things strengthens a system as opposed to weaken it), the four types of luck (random, hustle luck, hidden, and quirky), the importance of vision, and the power of storytelling.
Check out more reviews of business books like this at: www.outworkindustries.com/book-club
r/Onward
August 28, 2017
I read this book thanks to Blinkist.
The key message in this book:
Hustling tends to get a bad rap but actually, it’s a positive way of persevering and shooting for your dreams. You’ll always be able to find a way to reach your deepest goals as long as you’re willing to step off the conventional path, push ahead no matter what and aim for what you truly want.
Actionable advice:
Find your talents in the mirror.
Many people feel pressure to excel at school, get into a good college and go on to be a respected professional. However, this conventional wisdom isn’t universally applicable, and you might want to do something completely different. To find out, take a deep look at yourself in the mirror and ask yourself, “what are my talents?” By taking this time to identify your true abilities, you’ll find the dream you need to guide you.
Suggested further reading:
Unlocking Potential by Michael K. Simpson
Unlocking Potential (2014) outlines practical coaching tools to help leaders, managers or supervisors better engage their teams and transform their organizations. It’s simply the most comprehensive guide to becoming a great coach!
The key message in this book:
Hustling tends to get a bad rap but actually, it’s a positive way of persevering and shooting for your dreams. You’ll always be able to find a way to reach your deepest goals as long as you’re willing to step off the conventional path, push ahead no matter what and aim for what you truly want.
Actionable advice:
Find your talents in the mirror.
Many people feel pressure to excel at school, get into a good college and go on to be a respected professional. However, this conventional wisdom isn’t universally applicable, and you might want to do something completely different. To find out, take a deep look at yourself in the mirror and ask yourself, “what are my talents?” By taking this time to identify your true abilities, you’ll find the dream you need to guide you.
Suggested further reading:
Unlocking Potential by Michael K. Simpson
Unlocking Potential (2014) outlines practical coaching tools to help leaders, managers or supervisors better engage their teams and transform their organizations. It’s simply the most comprehensive guide to becoming a great coach!
January 24, 2025
Hustle - meh - Not upto the mark, it looks like this books is a stitch of blogs - One idea one blog, idea which Neil Patel thinks is profund, I was expecting to learn about Hustle. But istead I got blended in motivation carousel. Neil Patel is go good hustler, but It's not necessary that he can provide inside on Hustle. People who hustle have a jumpy bounce in their heel, It's natural. Like smart kids who tries to find out or knows how to rig games like Takeshi's Castle, Hustlers also brings this mindset to win in the business, that what sets them apart from others. I was expecting hustle nuances to discover but didn't get any. I think of these authors would have waited for a decade more, their knowledge and wisdom would have turned in to a good book on Hustle. I am putoff by fly by night operator/authors who launch their website and then over the years are not even able to maintain the domain. What kind of conviction is that for your readers/consumers.
May 10, 2026
Patel co-wrote this less as a marketing book and more as a career playbook for operators trying to escape stagnation. Useful for retention because the framework on optionality and small bets directly applies to how you should structure A/B tests inside Klaviyo. Don't bet the whole flow on one new sequence. Build small, test fast, kill what doesn't work, scale what does. Patel's content empire (NeilPatel.com, Ubersuggest, Crazy Egg) was built this way and the book is essentially the operating system behind it.
December 12, 2019
Hustlers are not necessarily the negative stereotypes that we well stereotype them. Similarly, it would be a mistake to stereotype this book either.
Hard to go wrong with things Marketing when Neil Patel is involved and his book on Hustling does not disappoint.
To keep up with the rapid changes happening due to all things digital we really do need to change and to become a hustler is one solution .. and if you read this book you'll learn the 3 Laws of hustling.
Hard to go wrong with things Marketing when Neil Patel is involved and his book on Hustling does not disappoint.
To keep up with the rapid changes happening due to all things digital we really do need to change and to become a hustler is one solution .. and if you read this book you'll learn the 3 Laws of hustling.
June 28, 2020
The authors spent so much time trying to convince you why you should hustle that it gets old after a while. The repetition could be because the book is co-authored by three guys and they had no idea they were circling back to the same points again and again. There's also their annoying proclivity for invented buzzwords and phrases - such as Mediocrity of Meh, Cycle of Suck, Madness of Mastery, you get the drift - that makes it difficult to take things seriously, let alone read.
March 22, 2018
I gave up maybe 40% of the way through after trying to complete it a few times.
I can't pinpoint the problems I had with it - maybe it was too vague, and the tone of the book seemed off.... I don't know. I specifically remember reading a paragraph and thinking, 'I just read 50 words that said nothing at all.' So frustrating.
I didn't find much takeaway from what I read.
I can't pinpoint the problems I had with it - maybe it was too vague, and the tone of the book seemed off.... I don't know. I specifically remember reading a paragraph and thinking, 'I just read 50 words that said nothing at all.' So frustrating.
I didn't find much takeaway from what I read.
March 24, 2020
Hustle is a great reminder to all of us to alway keep swimming, stay inquisitive, take on challenges, and not watch the world go by... get in and play.
I would recommend this book to anyone feeling stuck in life..... this is the perfect kick in the pants with step by step instructions to move on.
I would recommend this book to anyone feeling stuck in life..... this is the perfect kick in the pants with step by step instructions to move on.
November 17, 2020
A lot of effort and study went into writing this book. There are case studies and examples for every individual to relate with and find a blueprint to escape the 9-5. The theory is to look at where you are, where you wanna go, discover your entrepreneur style and then work in 4 areas of life explained at the end. Its methodical, it works but only of you do too.
May 3, 2022
This book was organized well, and I did gain some new perspectives and outlooks from reading it, but overall it was just your average entrepreneurial-enthusiast kind of book.
Throughout the time period I was reading it, one of my friends did tell me that I have “CEO-energy,” so maybe this book actually did more to my attitude than I’m giving it credit for.
Throughout the time period I was reading it, one of my friends did tell me that I have “CEO-energy,” so maybe this book actually did more to my attitude than I’m giving it credit for.
January 30, 2018
A good book to start with if you want to build something meaningful. If you already know Tim Ferris, Noah Kagan and other people on this space, not that useful.
I enjoyed the specific tactics to Hustle and build something great.
I enjoyed the specific tactics to Hustle and build something great.
January 3, 2020
Ciekawa i zabawna. Motywuje do zebrania się do kupy i działania zamiast myślenia o działaniu. Dużo dobrych pomysłów i ciekawych historii. Trochę przegadana, skacze po wielu tematach. Trudno mi było skupić się na niej przez dłuższy czas.
July 2, 2020
I always enjoy Neil's outlook on life. Hustle made me laugh but also had me tearing up at times. It makes me want to get out of my "cycle of suck".
Good read. If you are serious about changing your life read it with a notebook.
Good read. If you are serious about changing your life read it with a notebook.
August 24, 2020
Worth the read
Good analysis of how the changes in the economy and society have changed the nature of work. Nothing objectionable in their approach. Should appeal to self starters sick of the corporate world.
Good analysis of how the changes in the economy and society have changed the nature of work. Nothing objectionable in their approach. Should appeal to self starters sick of the corporate world.
April 10, 2021
Readability: Hard ----o Easy
Practicality: Low o---- High
Insights: Few -o--- Many
Length: Long -o--- Short
Overall: Bad -o--- Amazing
March 9, 2026
A book packed with various pieces of advice that is mostly solid. Is it life-changing? Maybe to the right person at the right time. Likely, everyone will find some anecdote that will change their perspective and be helpful.
February 11, 2017
This books resonated with me and parts of it mirror many of my beliefs. I think that it would be a hard book for certain people to understand or buy into, but it worked for me.
September 5, 2017
motivational, nice reminder when we get stuck in a day to day rut.
December 18, 2017
+2 stars for the generally cool idea that it's important to never stop hustling. But in general this could've been a blogpost, not a book.
April 12, 2019
หนังสือที่ผู้เขียนจะโน้มน้าวและแสดงภาพถึงการแข่งขันและการช่วงชิงโอกาสในการทำธุรกิจในยุคปัจจุบัน
Displaying 1 - 30 of 60 reviews