Hustle is a step-by-step guide to breaking out of the monotony of the 9-5 lifestyle and making your dreams a reality. It lays out the tools you need to realise the work you enjoy and gain the confidence and motivation to be in charge of your own adventures. In a world where loyalty doesn’t translate into success learn how to get ahead and discover a more imaginative way of living. Hustle is split into three parts: ‘The Heart’, which teaches you how to follow your own dreams rather than others; ‘The Head’ covers how to get started and how to prepare for the mistakes that can come with risk; finally, ‘The Habits’ demonstrates how to spot opportunities and create your own luck. Hustle explains how realigning these parts will bring more momentum, money and meaning to your life.
Neil Patel, Patrick Vlaskovits and Jonas Koffler know all too well that not all of us are born extra ordinary, and how in fact, for the majority of people hustling is not second nature. Each of the authors has figured out how to secure a more imaginative way of living through work that defines, but also reflects and rewards their strengths and talents.
* make your own life. Do not wait for someone else to pick you in order to spend 40 years just trying to make it through the drudgery of a working week you loathe, in order to buy empty possessions that bring you no pleasure.
* never follow your passion.
*day jobs are good if they let you keep a roof over your head while you work on your meaningful side projects
* all that matters is making work.
* just start. Momentum helps.
Some aspects of the book I found distasteful, e.g. the Ursula Burns case study.
"Today, Ursula Burns serves as chairman and chief executive officer of Xerox. She is the first African American woman to become a CEO of a Fortune 500 company. Yesterday, raised by her mother in the projects of the Lower East Side of Manhattan, she appeared to have several strikes against her. Strike one: She was black. Strike two: She was female. Strike three: She was poor. Society sez, “Thanks for playing, Ursula. You’re OUT!” . . . “[My mom] constantly reminded me that where I was didn’t define who I was,” Ursula remembered. Whether triggered by your own discomfort with change (“I cannot become successful because I have never been successful.”) or by your well-meaning friends (“She cannot be a CEO because she doesn’t have the experience to be a CEO. I am only trying to save her from failure.”), one of the greatest traps you can find yourself in is, in Emerson’s words, maintaining a “foolish consistency” between your past self and your present self.
This sounds like it's coming awfully close to a bootstraping argument, one that denies systematic disenfranchisement, discrimination, and racism.
But what really hammered the final nail into the coffin for me was the fact these authors are so proud of queue jumping for a taxi.
“There is no way we’re getting in that line.” Our friend Ben gestured irritably in the direction of the taxi line—at least 200 people deep—outside the lobby of the Venetian hotel and casino in Las Vegas. The Consumer Electronics Show (CES) was in full swing, and the Venetian currently was overflowing with business-casual-clad masses proudly bearing conference badges. Ben turned, fixed us with a stare, and with a thick Austrian accent slowly intoned, “Come with me if you want to live.” Rubbing his aching temples and remembering the one-too-many cocktails he’d had the night before, Patrick chuckled softly but not so much that his head would explode. Ben broke into a trot, ignoring the small army of uniformed hotel porters and bellboys motioning us toward taxi line stanchions designed to corral sheeple. We headed for the middle of the roundabout teeming with taxis dropping off passengers at the hotel. Ben waved down a sharp-eyed taxi driver whose cab had just disgorged four eager, khaki-clad CES attendees. “Yo! Three headed to the Wynn.” “Get in quick.” We hopped in, and when one of the valets wagged his finger at us as we drove past, we started grinning like self-satisfied schoolchildren. . . . The sheeple consider the taxi line’s length the problem, but you know that’s not so. A) You could wait in line. Meh. B) You could maybe go back up to your room and call a cab. Not much better, but at least your habit for hustle has developed in you a bias for action and a healthy appetite for (small) risk. C) With those in hand, you quite literally see other possible unconventional solutions that remain completely unseen to the sheeple. There are empty cabs leaving the premises of the hotel 100 feet in front of you. No law demands that you stand in line or that you conform to the tacit sequence of grabbing a cab."
Y'all are douchebros. Those empty cabs were going around the corner to make pickups in a way that cut down on confusion and congestion. You know, from the line you just jumped?
We agree as a society to behave in a way that distributes scarce resources evenly. Think about a life in which the three fit young guys always grabbed the recourses first. You want that, you fuckers?
Don't think about the single dad who's been working at the convention all day, migraine setting in, trying to get home before the sitter has to leave, but who recognizes there are other people ahead of him, who get to have a cab before he does, because they've been waiting longer and that's fair.
Don't think about the seventy year old salesperson who's been on their feet all day, hip joint grinding in its socket as they wait in an orderly, civilized manner to get in the first available taxi and finally get the pain to stop.
No, humans are just sheeple, right? Everyone should have rushed for the disgorging cabs and skipped the line. Fuck the ones who can't. Fuck the ones who agree to live by rules that inconvenience them because they recognize other people matter too, and we have to share to get along.
Phew. Yeah, so. That. Anyway . . .
Overall, a disappointing book. Didn't offer anything new. I regret buying it, especially as I only did to make up for accusing the authors of illicit nominalization.
****
heard an excerpt from this book today:
"Ever felt distracted or even powerless against the forces of overwhelm?"
This is the third time in two weeks I've heard "overwhelm" used as a noun. So . . . is this a thing, now?
I'm not judging (I'm totally judging).
ETA: Warwick points out overwhelm as a noun is long-established usage. I withdraw all objection and will be using it immediately. Also I have bought the book, in apology.
I received my copy of Hustle through a goodreads giveaway.
If you feel the pull to do something more, to try something new, but haven’t yet been able to follow through, then perhaps this book will provide enough information and inspiration to get you going. Much of what’s in this book feels like common sense. It’s things you’ve likely heard before in different contexts. You already know much of it. But it’s the sorts of things we often don’t do, even though we think they’re common sense. Look how many of us start dieting, or start exercising, but don’t follow through, we end up stopping, we let it overwhelm us. But because of that I think it will take the right sort of person to benefit from this book, someone who’s already, or is close to, deciding they are willing to do what it takes, someone who has found, or is just on the verge of finding, the drive to keep trying. If you have that but need a little inspiration, then read the book. It’s full of stories demonstrating the topics and points., and steps to take to get started without overwhelming yourself.
The gist of the book is to find and do something that moves you, something you’re passionate about and good at. Don’t try to avoid failure, but accept it as a part of the process. If you’re not failing you’re not trying. Continually take small measured risks, small enough they don’t overwhelm, but large enough they keep you out of your comfort zone and force you to learn and grow. Then commit to what you’re doing. Don’t just talk about, dream about, and plan for it. Start doing it. Take 10 minutes at a time and focus on doing one thing. Over time you begin creating habits that drive you forward.
As with most things, what you get out of this book will depend on what you’re willing to put into it. It’s not entirely easy. It doesn’t happen fast. It’s a slow process you have to continually work at. As they state in the book, getting started is the most difficult aspect of anything worth doing. But if you do get started and begin building the right habits, embracing the right risks, then you gain momentum, and with that momentum comes the virtuous cycle. More swings, more luck, more hits. More money, more meaning, more momentum.
I received a copy of this book from Goodreads FirstReads.
Overall, this book is an easy read. The authors sprinkle in a good amount of stories and humor. However, there is very little practical advice. The main theme of the book can be summarized in 3 words: "Just Do It."
What is great about this book is that the authors have given a definite framework for hustling. They have formalized hustling and picked apart the pieces one at a time and dealt with them. Money Momentum and Meaning to balance both, taking a simple concept and then presenting apt examples of hustlers who have put these elements into practice, adds value to the book at every juncture and makes it palatable and more relatable. The book promotes the importance of keep doing and keep moving, rather than prodding around, planning and thinking. It is only with action that we move ahead. I loved the way the authors have portrayed hustling in a very rational manner.
The book has a small draw back, it has a constant undertone of self-help books. Offering weird suggestions and stories of the authors from their personal experiences, slyly pushing overused cliches and quotes from famous people at various locations. It has all the qualities of a typical self-help book. The last chapters of the book, lean towards the self-help industry and navigate away from the core hustling ideal.
Book:
War room Debt - the first 5000 years Outliers The little prince Obliquity Gamestorming The doodle revolution The lean entrepreneur. The startup of you Ignore everybody and 39 other keys to creativity. Iconoclast Love is the killer app
Links:
Hustle generation.com
Keywords:
Money, meaning and momentum
The cycle of suck
Find the heart of your true talents.
Lake wobigone effect
Clearing the cycle of suck:
Hormesis
Manufactured luck
Random luck
Hustle luck
Hidden luck
Quirky luck
How to run out of unluck
Concept of obliquity.
3 unseen laws of hustle
1. Do something that moves you
2. Keep your head up and eyes open
3. Seal the deal and keep it real
Doing the wrong thing is prerequisite for finding the right thing
Pop - personal opportunity portfolio.
10 min rule
Potential, people, projects and proof
Four fold path - hustles
Outside inside
Inside upside
Inside outside
Outside upside
Don't rent your dreams own them
Menu of options provided by the landlords of the society selling conventional choices.
Hustle for your dreams
Choosing not to choose
Own your dreams, don't become a tenant in others dreams
Overdosing on dreams
Keep moving forward.
Repair the meh in your heart:
Avoiding failure is a paranoia and leads to paralysis.
Take this book with a grain of salt and it's a lot of fun. Remember Tom Haverford from Parks and Rec played by Aziz Ansari? Read this book in his voice. It fits.
I found this book randomly at a local bookstore. I've been looking for job hunt type books and if you are too, this is definitely not that. Nonetheless, I was intrigued by the writing, but, not sure if I wanted to have this in my home collection, I rented it from the library.
Even though this is along the 'new entrepreneurial' vibe, it was enjoyable and focused on the doing part of the new entrepreneur. There were a lot of stories, many of which I skimmed. I was more interested in their philosophy, jargon and steps to success. There's nothing terribly unique about their philosophy or advice. As a matter of fact, I would say a lot of what they're writing about is simply what they've observed in successful people. There are plenty of people trying to get ahead and doing a side gig and projects to boot.
I will admit that sometimes the authors came off as jerks. For better or worse, that's sometimes the attitude that comes along with life-long entrepreneurs. And, to some extent, it's kind of the "truth". If you want to get ahead, standing in line with everyone else isn't going to get you there, that's how lines work. Many of us 'stand in line' in our lives. I felt the concepts were laid out simply enough that I could apply them to my 'hustle'.
Underwhelming. I'm so glad that I did not read Hustle in its entirety. The main points are incredibly self-evident and can be found anywhere. Here are some main takeaways other than "follow your dreams" and "just do it" that might be useful to persuade silicon valley tech bros you're one of them.
To Catch your dream, abide by the Three Unseen Laws of Hustle (Heart, Head, and Habits)
1. Heart - it will move you to action and keep forging ahead. 2. Head - observe and benefit from things that aren’t immediately visible. While lots of people only see obstacles, a hustler keeps her head cool and sees opportunity wherever they might be 3. Make a habit of setting milestones and deadlines. Everyone needs closure. Setting intermediate goals will commit you to doing a certain amount of work
Personal Opportunity Portfolio (POP) - showcase you and your work while attracting people POP consists of four parts: 1. Potential 2. People 3. Projects 4. Proof section - credibility
Seems to be just a recirculation of old ideas. The gist to me seems to just follow and catch your dream by hustling. What a revelation.
The style of the book is casual (cliches spoken by millennials and people working in startup companies) and anecdotal (personal stories from the authors). The advice is basic and encouraging for those who just need a little push to work towards something they're good at versus just doing a job.
Think for a moment. When you read the word, ‘Hustle’, what does it mean to you? How does your brain process it? Have you ever thought that a word such as Hustle posses power over your heart, mind and habits? These are the questions I’d want you to think about before going in-depth into this book. To answer the questions, this book describes
Hustling is about shaking things up, letting go of old patterns that suck the life out of us and beginning anew.
To break out monotony of 9 to 5 lifestyle step by step and focusing on reality at the same time, you’d need tools for that. Hustle: The Power to Charge your Life with Money, Meaning and Momentum by Neil Pater, Patick Vlaskovitz and Jonas Koffler provide just that in this latest title. These tools will make you realise the work you enjoy and gain the confidence and motivate yourself. The book is divided in three main sections:
The Heart The Head The Habits Each section demonstrate how to work on your dreams, to get started and prepare for mistakes and risks that comes in the journey and how to spot opportunities to create your own luck. When I came across these section I could relate them to Logos, Ethos and Pathos (knowledge, values and passion) from some ancient text. It’s not a new concept and has been around a long time but it’s a concept we often forget to remind ourselves as we dwell into the monolithic labyrinth of 9 to 5.
This book is a great reminder of that. It combines all three sections aforementioned and help the reader understand how they work together.
Heart
Focus in this section is on readers valuing their own dreams. It’s how the book starts by pointing out some concepts like talent perception, Lake Wobegon effect and altering your own ego. I love the references it provide based on scientific methods to describe their (co-authors) point of view of the world and how it works, more, how you gain momentum in your life without damaging it.
Head
The purpose of this section is to give purpose to the whole book and the point of view of hustling. Authors clearly states that the value of work outweigh the reason you do it. The reward only comes by doing the work.
Habit
The real benefit from reading the last two sections, comes after reading this one. This section is designed for you to take action and implement your own hustle. There is a lot of depth in this section since it is divided further into smaller sections but that won’t consume your time much.
Overall I think the book has a great value to offer. The narrative voice has a medium pace which provides it a great start and the reader will be engaged in matter of no time. There is a lot to think and reflect along with it. This book won’t define your life but if you decide to read it you will definitely reflect back in a better standard. The book is more about the concept of Logos, Ethos and Pathos I discussed earlier and should be regarded in that way rather than what the cover of the book might signify on earlier impression as it certainly does not do justice to this book.
When I first read this book, I wasn’t at all impressed and was actually quite let down with the overall experience. However, having just transferred my notes, I realized that there was lots of good information in this book and the real problem was that it was poorly organized, with a general feel that didn’t jive well with its title.
The books authors are three successful businessmen and entrepreneurs from different industries but none of them are authors or prolific bloggers, so it makes sense that they didn’t seamlessly transfer their knowledge into the written word. Actually, I felt that it read like a series of blog posts that lacked the connecting joints to keep it fused together.
Still, I enjoyed some of their overarching thoughts (all of which are loosely based on the idea of hustling): owning your dreams and focusing on your strengths, taking action to attract luck (and success), the idea of hormesis (limited exposure to difficult things strengthens a system as opposed to weaken it), the four types of luck (random, hustle luck, hidden, and quirky), the importance of vision, and the power of storytelling.
Hustling tends to get a bad rap but actually, it’s a positive way of persevering and shooting for your dreams. You’ll always be able to find a way to reach your deepest goals as long as you’re willing to step off the conventional path, push ahead no matter what and aim for what you truly want.
Actionable advice:
Find your talents in the mirror.
Many people feel pressure to excel at school, get into a good college and go on to be a respected professional. However, this conventional wisdom isn’t universally applicable, and you might want to do something completely different. To find out, take a deep look at yourself in the mirror and ask yourself, “what are my talents?” By taking this time to identify your true abilities, you’ll find the dream you need to guide you.
Suggested further reading:
Unlocking Potential by Michael K. Simpson
Unlocking Potential (2014) outlines practical coaching tools to help leaders, managers or supervisors better engage their teams and transform their organizations. It’s simply the most comprehensive guide to becoming a great coach!
Hustle - meh - Not upto the mark, it looks like this books is a stitch of blogs - One idea one blog, idea which Neil Patel thinks is profund, I was expecting to learn about Hustle. But istead I got blended in motivation carousel. Neil Patel is go good hustler, but It's not necessary that he can provide inside on Hustle. People who hustle have a jumpy bounce in their heel, It's natural. Like smart kids who tries to find out or knows how to rig games like Takeshi's Castle, Hustlers also brings this mindset to win in the business, that what sets them apart from others. I was expecting hustle nuances to discover but didn't get any. I think of these authors would have waited for a decade more, their knowledge and wisdom would have turned in to a good book on Hustle. I am putoff by fly by night operator/authors who launch their website and then over the years are not even able to maintain the domain. What kind of conviction is that for your readers/consumers.
Hustlers are not necessarily the negative stereotypes that we well stereotype them. Similarly, it would be a mistake to stereotype this book either.
Hard to go wrong with things Marketing when Neil Patel is involved and his book on Hustling does not disappoint.
To keep up with the rapid changes happening due to all things digital we really do need to change and to become a hustler is one solution .. and if you read this book you'll learn the 3 Laws of hustling.
The authors spent so much time trying to convince you why you should hustle that it gets old after a while. The repetition could be because the book is co-authored by three guys and they had no idea they were circling back to the same points again and again. There's also their annoying proclivity for invented buzzwords and phrases - such as Mediocrity of Meh, Cycle of Suck, Madness of Mastery, you get the drift - that makes it difficult to take things seriously, let alone read.
I gave up maybe 40% of the way through after trying to complete it a few times.
I can't pinpoint the problems I had with it - maybe it was too vague, and the tone of the book seemed off.... I don't know. I specifically remember reading a paragraph and thinking, 'I just read 50 words that said nothing at all.' So frustrating.
Hustle is a great reminder to all of us to alway keep swimming, stay inquisitive, take on challenges, and not watch the world go by... get in and play.
I would recommend this book to anyone feeling stuck in life..... this is the perfect kick in the pants with step by step instructions to move on.
A lot of effort and study went into writing this book. There are case studies and examples for every individual to relate with and find a blueprint to escape the 9-5. The theory is to look at where you are, where you wanna go, discover your entrepreneur style and then work in 4 areas of life explained at the end. Its methodical, it works but only of you do too.
This book was organized well, and I did gain some new perspectives and outlooks from reading it, but overall it was just your average entrepreneurial-enthusiast kind of book.
Throughout the time period I was reading it, one of my friends did tell me that I have “CEO-energy,” so maybe this book actually did more to my attitude than I’m giving it credit for.
A good book to start with if you want to build something meaningful. If you already know Tim Ferris, Noah Kagan and other people on this space, not that useful.
I enjoyed the specific tactics to Hustle and build something great.
Ciekawa i zabawna. Motywuje do zebrania się do kupy i działania zamiast myślenia o działaniu. Dużo dobrych pomysłów i ciekawych historii. Trochę przegadana, skacze po wielu tematach. Trudno mi było skupić się na niej przez dłuższy czas.
Good analysis of how the changes in the economy and society have changed the nature of work. Nothing objectionable in their approach. Should appeal to self starters sick of the corporate world.
This books resonated with me and parts of it mirror many of my beliefs. I think that it would be a hard book for certain people to understand or buy into, but it worked for me.