Globality primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. GLOBALITY radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive.
So in light of my decision to go back to uni (seeing as I work in one) and do a Masters in International Business, I randomly started pulling out all the business books I had bought over the years (and not read) towards the end of last year. This was one of them, and it had a really interesting cover, and it was relatively short and I was trying to get to 15000 pages by the end of the year, so I read it. Initially, having to get back into the mindset of being interested in this stuff (not that I’m not, I just don’t read about it a lot, in the context of a 200 page book), there were parts of this book that I found dull. But getting past that, and perhaps more so in hindsight (and taking into account that the book was a couple of years old), I actually found this book really interesting. As I said, it’s a little out of date, but it does really nicely lay out the story of globalization in a business context, and more than anything, show how globalization is far more than just Western countries outsourcing manufacturing and call centres to China and India respectively. This has only become more apparent to me in the last few years, and particularly studying my degree. In particular, this book, and another I have read since reading this one, really nicely shows how the economies of Indian and China are moving forward rapidly, and could easily out grow those of the U.S. and the bigger European economies (I won’t even pretend Australia is in the cohort – China’s market has a bad day, and Australia panics, I tell you!). There was a lot of interesting stories about firms, particularly in India (cause I think the writers are Indian background), that have grown substantially over the last couple of decades, and I’m sure there is much in here that I will have to opportunity to reference in an assignment at some point. A good read, if you’re interesting in international business (like me, the nerd that I am!).
Emerging markets can benefit from the cost gap. Developed markets can compete on higher productivity and better infrastructure (including the rule of law)
My key takeaways:
Roads: A truck from Calcutta to Mumbai, a distance of 1,300 miles, takes 8 days (average speed 6 miles/hr). It’s not only about the condition of the road, but also about 32 control points within the same country.
Patents 99-03: China, India, Russia, Brazil & Mexico together 3,900. The US 399,000
Work hours per year: Poles 1,984, Americans 1,777, Germans 1,362.
Missing on the book: Productivity. I have visited plants built with exactly the same equipment in the US, Europe, Asia Latin America and Africa. When one walks into one of these facilities in Mexico, Pakistan, India or Germany one cannot tell the difference. Still, productivity is higher in Europe and the US.
The authors miss the point of higher productivity in Europe and the US, which is driven by work attitude, road infrastructure and the rule of law. For example, whereas to make a payment abroad in Europe and the US takes a few seconds, in many emerging markets it is cumbersome process involving Central Bank approval.
My remarks are influenced by having visited 177 countries to drive geographic, profitable growth
Three business consultants tell us that we have to all work harder because there is more competition in the world. This means that we need to hire business consultants such as ... the Boston Consulting Group, that sponsored the book! The subtitle is Competing with Everyone from Everywhere for Everything. and the subtext is You Can't Survive Unless you Hire us to Help You. The book contains several interesting rags-to-riches stories of moribund state-bound economies that allow a few corporate flowers to bloom. But their pithy encomiums are contradictory. It seems that the only rule is that there are no guidelines for success. Be lucky and work hard? It would be more helpful if they actually limned a few failures among the successes, and contrasted the differences. I suggest anyone interested in this topic merely skim for the company names that you know.
Very interesting look at how these new companies from the developing world are becoming major global players and how they operate. While it isn't a very detailed description of how these companies how gown and you only get a glimpse of their inner workings this is still a good overview. The book only focuses on successes and not failures and there are many parts where I wish the author had expanded or gone into more detail. But again this is more of an overview or an introduction. The book is very capitalist orientated and doesn't go into malpractice or workers rights for example, so if your looking for something that goes into ethics or environmental impact and what not this isn't the book for you.
I'm half way through the first CD and I'm already bored to tears. There's just nothing that hasn't already been said, and more importantly, said better, elsewhere amongst the books of its ilk.