The hardest part of writing a book isn't writing it, it's launching it.
Nothing is worse than pouring your soul into a manuscript only to have no one read it.
Tim Grahl has worked with top bestselling authors such as Hugh Howey, Daniel Pink, Chip and Dan Heath, Sally Hogshead, Michael Bunker, and many more. He's launched dozens of bestselling books, many to the top of the New York Times and Wall Street Journal bestseller lists. In fact, at one point he 5 clients on the New York Times bestseller list at the same time.
He has also worked with many new authors getting their first books off the ground and helped them to successfully launch their books as well.
In each of these launches, he used the same underlying framework:
Sell to fans.
Encourage sharing.
Influencer outreach.
In Book Launch Blueprint, you learn how each of these steps work and how you can apply it to your next book launch.
When you read as many marketing books as I do, you reach a point where it’s hard for a book to impress you with new insights. But Grahl’s little manual did just that. He offers a sound, specific, practicable approach to book launches and beyond. Not only is his approach helpful, but it also promotes a wonderful attitude toward marketing in general, and the people involved—customers and influencers—as well. Two thumbs up from me.
This is better than Grahl’s first book, Your First 1000 Copies (which was still a good read) because it is tight, focused and full of tried and tested techniques. Nothing he suggests is technically complex. Lots of it will make you go “oh, of course!”, as all the best ideas do. And it is all laid out in a system that anyone can follow if they’re willing to put in the work and keep coming back to this book, to stay focused.
I’m super fired up about releasing a new tiny product, and I had the inspiration to call it “Bestseller Launch Blueprint.” But then I thought, “wait a minute, does that roll off the tongue so easily because it already exists?” So I did a search. Found lots of buzz for this book (though fortunately not the same title!) and I was curious whether he says the same things I say or not.
This book is for a different audience than mine: people who want to be career authors, as opposed to businesspeople who are releasing one book but not necessarily planning on any more after that. He also works in the traditional publishing world, whereas I work in self-publishing.
The approach in this book has three parts: 1. Get your fans to buy your book (now, not someday, by offering launch packages) 2. Get your fans/buyers to promote your book (by making it compelling and easy to share) 3. Get influencers to promote your book (by making it a win-win)
This all seems pretty obvious, but this is the first time I’ve seen it expressed in a model quite this way.
This is so interesting to me, because I’m addressing people who may not have any of those things, yet we’re both saying a lot of the same things philosophically and even talking about some of the same tactics.
Overall, this book was worth reading, even though I didn’t see much that was new to me. Kinda makes me want to check out his first book, which I think I own but strongly disliked the tone of when I tried to read it.
This one also got on my nerves at first, with the melodramatic train ride leading to his first launch or something. I don’t know. It just felt like he was trying so hard to make me feel, and I did not feel. That gets on my nerves. The rest of the book was good, though.
Highlights 14% The one component that separates the successful launches from all the others is this: In a successful launch, the author believes that buying their book is actually a good thing for people to do.
28% Here are a few things authors offer during launches: Dan Pink did exclusive hour-long interviews with the researchers and experts he references in To Sell is Human. Chip and Dan Heath created a green custom-made Magic 8-Ball to go along with the launch of their book Decisive. Jeff Goins allowed people to immediately download a digital copy of his entire book when they preordered The Art of Work. Shawn Coyne created posters that he sent early buyers of The Story Grid. A fiction writer could give early buyers a prequel, back list titles, or extra scenes that didn’t make the final cut. Your goal is to provide as much extra value to readers as possible.
41% We marketed her course to her email list and to her social media connections, all the while watching the numbers. The result was staggering: For every one sale Pam received through social media, she received 50 sales through her email list.
43% The sweet spot seems to be one month. Any time I’ve tried to market a book more than a month before it’s published, sales struggle. However, once it’s inside a month, combined with the scarcity of the bonuses only being available for a limited time, sales start strong and stay steady throughout the entire launch period.
45% We tried to make every email interesting and useful to readers. Because the best kind of marketing is telling stories and teaching.
45% With Dan’s campaign, we ended up sending six emails over the course of the four weeks leading up to the launch of his book. When I launched my book Your First 1000 Copies, I wanted to see how hard I could push this. So I sent nine emails in less than three weeks.
48% When you launch your book the way I’ve described in this book, you create an event where you are adding something positive to your fans’ lives, and they love you all the more for it.
58% The first thing we did was to find the most quotable parts of her book. These are the things we want to get people to share.
59% From there, we took these images with quotes and turned them into shareable posts for Twitter, Facebook, and Pinterest. This turned out to be the best part. Because when fans clicked onto a link to share the image/quote on Twitter, it didn’t just take them to Twitter. It took them to the Twitter site with the tweet already filled in, featuring the quote and a link to buy the book. We did this for each of the social media platforms. This means that when we asked people to share, all they had to do was 1) click onto our link and then 2) click the social media button to post.
64% in addition to the Launch Team, I focus most of my effort on getting the people who bought the book to share about it with others. What’s nice, is that we have the email addresses of early buyers, from when they forwarded their receipt to us. So we can also send them emails inviting them to share about the book.
64% First, in the email I send them that has all of the links they need to download the bonuses, I add a “PS” at the end where I link to the share page on the author’s website (see the section Make it Easy for Fans to Share in this chapter), and invite them to share. Second, I email them a few days after they buy the book and specifically ask them to share about the book on Twitter or Facebook right then and there. I include the one-click share links to make it easy. Third, I send an email on the last day of the preorder campaign, asking them to share about the book on Twitter or Facebook during the final push of the launch. Finally, a few weeks after launch date, I send them an email asking what they thought of the book, and if they would be willing to leave an Amazon review.
79% You should start your outreach to influencers at least six months before your book comes out.
85% Make it really easy for the influencer to say “Yes.”
85% Do you want to write a post for a blog that runs on WordPress? Offer to code everything for them, so that all they have to do is copy-and-paste your content into their site, without having to do any formatting. Does a blog have an active comment community? Make sure the blogger knows you’ll clear your schedule the day your post goes live, so that you can answer readers’ questions in real time in the comments section. Can you offer to do a special giveaway to everyone who listens to the podcast? Nothing warms an influencer’s heart more than you taking good care of their audience. Do you have your own platform? Offer to promote the podcast episode to your audience as well, so that the influencer also gets some promotion out of it.
92% Before my book came out, my name would get passed around behind the scenes in the publishing industry, but I had no general recognition of my work. Then suddenly, after I released Your First 1000 Copies, a short, self-published book, people started latching onto my ideas. I started getting “yes” answers instead of “no” answers. A conference I had tried to speak at and been turned down by for five years, decided to let me speak once I had a book out. Podcast hosts who previously had not returned my emails were now excited to have me on as a guest. Within months, I was fielding far more requests from people wanting to work with me than I could possibly take on.
98% But in the end, I decided to come clean. I wrote an article about failing at my project, and sent it out to all of my fans. I fully expected to send that out, retreat, and try to move on with my life. Instead, I immediately started getting responses from my fans. They wanted to know how to help.
99% When I relayed all this to a good friend of mine, she pointed out that it had been easy for me to tell people to build a community that would support them, but that now it was time for me to lean on the support of my own community. I cried when I saw how true this was. Then I wrote an email to my fans, asking for their help to hit my goal. Forty-eight hours later, more than 1,200 more copies of my book had sold, and I had reached my goal of selling 10,000 copies in the first year.
This book is a fantastic book for any author planning to launch a new book.
What I liked: Mr. Grahl takes you step-by-step through the process of a successful book launch. He is clear and concise in his explanations, and he encourages the readers with his positive attitude.
What I didn't like: Most of the tips and examples in the book are for non-fiction authors, but there is still much a fiction author can use. I would have liked a few more examples of each point specifically geared toward a fiction book.
Over all I give this book five stars. Mr. Grahl is a well-known marketing strategist and has helped many famous authors put their books on the number one seller's lists. I inhaled this book because the content was that good. I recommend it to any author writing a book and preparing to put it on the market.
I really liked this book because it contains clear concise advice. This is a condensed version of Your First 1000 Copies that focuses on the book launch process. As a new author, this book is a great guide to what to do to have a successful launch!
Instead of tackling the book marketing process as a whole, Book Launch Blueprint focuses on how to generate sales and buzz before and after releasing your book into the world. What I appreciated the most from this book that may be lacking in similar titles is that it doesn't start with the assumption that you already have a following. Instead, Book Launch suggests concrete methods for finding potential readers, growing your email list, and reaching out to influencers. I would recommend Book Launch Blueprint to any author who is seeking ways to increase sales for your next book or to strengthen your author platform and leverage your fanbase.
I'm not really at the stage where I need most of these tips yet, but Tim Grahl makes me feel like I won't be lost and alone when the time comes. (In the meantime... email list, email list, email list.) I wish that I had a book ready so I could plan a launch right away -- that's how approachable and actionable this book was. It made something that I dread sound like fun.
Actionable advice based in strategy, not tactics that will become obsolete in a month. A quick read (just over an hour), in an organized format that will make referencing the material later easy. I will definitely be planning my next book launch using the three-part system Tim describes.
Some useful tips and ideas here, particularly about how to get more out of preorders. However, most of the material is the same thing that the author has been saying in his other books. Your email list is your best tool for promotion and you should strive to be helpful.
There are so many excellent books on writing, and specialty books on plotting, outlining, editing, building characters, in short on every element of the craft. There are fewer books dedicated to building a career as an author and it is to that slim selection that this immensely practical book belongs. Tim Grahl presents a concise blueprint for delivering a successful book launch in the digital age. The three part blueprint is simple, effective and successful. That's not to say it will be easy. If you've ever said "I'd do whatever it takes to get my book out there, if I only knew what that was," then this is the book for you. Each step is explained, with real life examples from his considerable experience with international bestsellers, and the steps are recapped at the end of major sections. The promotional strategies are explained well, with data and references (where appropriate) provided for those who like to dive more into detail. This blueprint doesn't go into the specifics of copywriting or visual design (it is taken for granted you've got that under your belt) but it does give a detailed explanation of the key element that turns interest or intentions to buy into action. This is marketing gold. Very few marketers will give such succinct and useful advice. This is backed-up with time frames for each activity. Some you'll need to start a year to six months out and some are all action in the month of the launch and week or so after. My concern (and maybe yours too) is that I don't have an email list or platform or followers to work with. Well, in a single page I was shown how the same blueprint can use a book to build those things if a book is what you have. It was like one of those pictures the first time you see the horse head appearing out of what you thought was a lady. BOOM. Then I felt silly for a minute. Then I felt inspired. The line that reframed how I see promoting my writing was in the "Play the long game" section. "...you can't build a career by yourself" and of course you can't. I'm used to thinking of designers and editors and booksellers and printers or publishers all being part of the team that makes an author a success and this book reminds us that readers are keen to be active in that relationship too. I'm a reader first and always, how could I have ever worried that readers don't want to be 'bothered' by hearing from an author? Tim Grahl's book is a must-read for planning your next launch. It is that simple.
None of the information in this book is very actionable. If you're an author who wants to have a successful launch, this book will provide some very high-level information and a checklist—but doesn't give you any of the knowledge needed to take action on the items in the checklist.
The book also focuses on non-fiction authors, with much of the high-level information geared toward things that fiction authors will not have available to them.
I reached the end of a section on next steps and couldn't figure out why the page wouldn't turn—it's because that was the end of the content—and I didn't even feel like the introduction was done. I read the whole book in less than 20 minutes.
All in all, I suspect this is nothing more than a vehicle for Grahl to sell his thousand-dollar author course.
If you're planning to launch a book - especially a self-published one - READ THIS. I learned so much from it, and it really challenged the way I was already thinking about book launches and marketing.
The author is a top expert in this topic; he literally launches books for a living. He has experience driving books into the best-selling lists, both for his clients and for himself. All his advice here is tried and tested.
Now I have to finish processing all this information and applying it. My mind is spinning... in the best way!
This was an easy read only because the author did such a great job of breaking down the information into understandable chunks without overloading you with research and reasonings. He offered just enough to verify his points, giving concrete examples, and then moved on to the next step in the process. He leaned more heavily on nonfiction, but much of what he says could be adapted without too much trouble to fiction authors. After breezing through this book, I am more confident about my plan for my next book launch.
I like Tim Grahl. I know he has tons of experience and is a nice guy.
This book, though, was a bit of a disappointment. While it contains some cool insights, it's targeted toward non-fiction authors and is more of a general high-level guide than an actionable blueprint.
On the bright side: it's short. It takes about an hour to read through, so well worth spending that hour getting some insight on book marketing before you move on to another book with more step-by-step instructions. Because we all know that launching a book successfully is not easy.
Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch by Tim Grahl offers aspiring authors practical strategies to plan, execute, and sustain a successful book launch. With actionable insights and relatable examples, Grahl delivers a concise yet impactful guide to demystify reaching readers effectively. Read more
Tim Grahl pulls from experience and expertise to guide authors through the challenges of launching a new book. He offers practical steps learned from his own successes and failures to help you accomplish your marketing goals in the first months of the release of your book. I picked up several great ideas and principles that will help my next launch be a bigger success.
I’ve written and published two novels … without knowing anything about how to launch a book. Now I’m nearing the finish of Book 3 in the Soul’s Warfare YA crossover Christian sci-fi series and gearing up for a launch. The Book Launch Blueprint by Tim Grahl lays out a valuable do-able plan without a lot of cluttering verbiage to sift through. I’m happy to have bought it and happy to recommend it.
This is a great addition to Tim's first book, Your First 1000 Copies. Both should be in some kind of indie author starter kit along with Joanna Penn's Indie Author Mindset and Healthy Writer. As someone who works with authors to help them build their platform and grow their audience, I can't recommend this book enough. It's a great foundation on which you can build success.
I not only enjoyed reading this book, but I studied and took notes. I have put action steps towards my goals and will reference this material for years to come. I have read a number of book launch type of books but this one kept my interest and didn’t seem to repeat what I had previously read in other books of similar content
As a new author I appreciate the blueprint here. I immediately new where was deficient and where I was in target. Grahl helped me get the bigger picture and I am e cited to promote and launch my book in Fall of 092019 with my goal of selling 1000 copies by 12/31/19. AN EASY EXCELLENT READ. WORTH EVERY PENNY.
Although I did not read Tim''s first book (as suggested), I found the concepts and steps for a book launch easy to understand and am looking forward to testing them on my next release.
This book is loaded with helpful tips I never would have thought of trying. I can’t wait to implement these actions into my own marketing plan! Thank you, Tim Grahl, for all the useful info! I feel inspired and ready to tackle this scary thing called marketing!
Practical advice for authors, especially ones new to marketing. I thought Tim’s advice on what NOT to do was incredibly helpful. It’s easy to get stretched thin ( and overwhelmed). Good advice to do a few things well.
I enjoyed reading this on Tim's journey on marketing books to get them listed on the NY Times Bestseller list. He has 3 main takeaways that if an author focuses on he should be successful in marketing their book.
So many takeaways from this book. I feel like I received information others pay to get in a Course. A really big help. Next I’ll be reading “the prequel “ to this book on selling 1000 copies.
A Blueprint for every author and person in the publishing industry.
Whether you are self-published or traditionally published author, a literary agent, publicist, distributor, marketer, or sales person, this book is an excellent way to plan a book launch.
This is a great book to help create a book marketing blueprint. It's a short read but what the book lacks in quantity it makes up with quality tips and action steps. This book is full of book marketing wisdom!
I loved the simplicity and doability that Tim presents in this book. I’m launching my 4th book and have finally taken ownership that I am indeed an author. Thanks so much Tim.