Making Managed Care Work: Strategies for Local Market Dominance

by Genie James

Making Managed Care Work explores the success factors necessary to win in the managed care arena. This practical guide goes beyond cookie-cutter solutions to offer pragmatic ideas and innovative answers. It presents you with the tools you need to develop a multi-faceted strategy that can address immediate financial tensions while also aligning future goals with current objectives. Making Managed Care Work focuses on the critical dimensions of managed business development, integrated delivery network design and new-product/service-line definitions. Reading this resource will provide you with the means to organize your strategy and put your goals in focus. It features methodologies - rules to follow when conducting internal diagnosis and evaluating the financial impact of current business strategies; a matrix - to assist in identifying indicators of marketplace change; and case studies - in-depth descriptions of strategies, infrastructures and accomplishments of providers successfully making the leap to the next generation of healthcare, as well as the faulty rationale, hazards and unseen market forces that have hindered failing providers.
You must make decisions regarding acute situations where past experience will not give you the answers for the present or future. Making Managed Care Work provides you with researched, intelligent and valuable information that you can use immediately to strategically position yourself on top.

310 pages, Hardcover

First published January 1, 1997

About the author

GENIE JAMES is an author, speaker, business owner and liftoff activist for women and girls. Over a thirty year career Genie has spearheaded women’s health initiatives for large healthcare systems, physician organizations and venture capitalists. She is currently CEO of Randolph Medical Enterprises and owner of The Natural Medicine Pharmacy.

As a trailblazer in natural women’s health, personalized medicine and relationship-centered care, Genie first turned the traditional medical community on its ear with Making Managed Care Work (McGraw-Hill, 1997) and Winning in the Women’s Healthcare Marketplace (Jossey-Bass, 2000). She is the co-author of From Belly Fat to Belly Flat (Health Communications, Inc. 2007; now in five languages), and From Hormone Hell to Hormone Well (Health Communication, Inc. 2009; winner of the 2010 National Consumer Health Information Bronze Award) with her husband C.W. Randolph, Jr., M.D., R.Ph. Genie fifth book In the Mood Again (Simon and Schuster 2010) offers hope and solutions for the over forty million American women and men living in low-sex, no-sex relationships.