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From Lifeguard to Sun King: The Man Behind the Banana Boat Success Story
From Lifeguard to Sun King is a compelling account of the life of Robert Bell; the founder of the Banana Boat sun care brand and one of America s most innovative entrepreneurs. Bell and his co-author Joe Carlen recount how and why his unique approach to product development, distribution, and marketing led him from the lifeguard chair to the throne of the Sun The man who created the Sun Care industry and built a consumer products empire. However, with all its shocking and frequently humorous anecdotes, this business autobiography is about much more than dollars and cents. It is the story of a man who overcame all obstacles to reach impossible dreams while having plenty of laughs along the way!
144 pages, Hardcover
First published April 2, 2008
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