This book is about more than just DEFEATING MEGA-AGENTS. It is a doctrine. It represents hope, a new beginning. It is a solution. It is a path forward to fixing a BROKEN INDUSTRY. Never has there been a more timely, more important text, to join the fight against THE BULLIES (coaches, trainers and gurus) who insist, "Failure is your fault" because you refuse to cold-call prospect, hunt, annoy, or present yourself in the many DEMEANING WAYS that they say "is required of you" to be successful. The Central Have Agents Been Brainwashed? (See back cover)
Great book for Realtors and marketers...and all business owners for that matter. Gives a new perspective to borrowing what's successful across all industries and becoming owner of that in your market. Niching down to being the dominant leader in that category and owning a powerful message that speaks directly to your audience's pain/need/desire. Everyone who has a business can benefit.