Stop Chasing Influencers: The True Path to Building Your Business and Living Your Dream

by Kimanzi Constable, NOT A BOOK

Building a Business and Your Dream Lifestyle Doesn't Have to be a Mystery
 
Building your dream is within reach and not as complicated as we make it. We live in a time with amazing tools and technology; knowledge is freely available. Understanding how to apply this knowledge to your business and life, however, can be frustrating and overwhelming. Too many of us are chasing when we could be building. 
 
Stop Chasing Influencers gives you a step-by-step blueprint for building a business and life you love. It addresses the emotional roadblocks and mindset traps that could keep you from progress and provides you with a game plan to conquer them. 
 
Kimanzi and Jared give you actionable strategy. Here are a few of the things you'll learn:
 • How to book paid speaking.
• How to start your coaching business.
• How to book paid consulting.
• How to create a successful podcast.
• How to launch a bestselling book. 
• How to host your conference.
• How to get your writing featured on some of the largest websites in the world. 
• How to keep the proper balance between your dreams and life. 
 "You have the ability to make your mark on the world. With the actionable advice from Stop Chasing Influencers there's no doubt you'll learn the correct ways to network and foster positive relationships with people in order to have great success in your life and business."
- Kim Trumbo, Author and Speaker
 
“The rules have changed and Jared and Kimanzi not only explain the shift, but give practical advice and direction for those who wish to share their message with the world.
Don’t chase influencers – read this book.”-Jon D Harrison, Author of Mastering the Game: What Video Games Teach Us About Success In Life
 

Genres: Business, Professional Development

192 pages, Paperback

Published February 8, 2016

About the author

I used to deliver bread for a living, now I write. You can see my words in cool places such as the Huffington Post, Entrepreneur Magazine, Mind Body Green, the Good Men Project, Fox News, and many more. My books have sold over 100,000 copies and my new book, Stop Chasing Influencers, drops later this year. In the last three years, I’ve lost 170 pounds and moved our family to Maui, Hawaii. My goal is to help you create freedom in your work, health, and relationships and live your dream life. Join me at KimanziConstable.com and Kimanzi Constable on Facebook.

Reviews

[Julie Schooler]

This book starts off well and gives a lot of good reasons why to stop chasing influencers - it is relevant for today's entrepreneurs. However, there were three things I didn't like - 1) it felt quite negative in its stories about some of the influencers (maybe that is the point, but it still doesn't come off well), 2) it didn't really go into detail about what to do instead of chasing influencers - just the same old 'build an email list' that is mentioned elsewhere, and 3) it kind of just ends, without much of a solution or good conclusion. I really wanted to like this book more and the first half was good, but that was all.

[Stephanie Thoma]

Kimazni writes in a way that may not be one-size-fits-all, but it emphasizes approaches that are tried-and-true to get the word out and momentum in grassroots biz dev. Here are some tips that stood out:

-Cold emails to avoid: "Quick Question," "This is what you're missing," or "I made 7-figures using this system."
- 100 people project: get feedback from 100 people, est 15-minutes each (HeyShenee.com/labs/#peeps
- Identify your specific vertical and which major publications fit that vertical
- Sample script: "Hey xxx, I'm a fan of your website. My favorite article is: xxx, I have written a guest post that speaks to your audience, which is at the bottom of this email. (copy/paste below) Here are some samples of my work on these websites: (list website and hyperlink your work).
Thank you,
your name"
- Getting on TV: associate producer, contact them between 10:30pm and 2am. Call them with a brief pitch about a relevant topic and how you can expand upon it w/o mentioning any of your own business launches.
- Free consultation call? Don't do it. A 30-minute call can be $5, but just not free. Gets people to have skin in the game.
- google search "call for speakers [the year] for [your area of expertise]" as a place to source paid speaking gigs
- Speaking outreach template: " Name, title, experience
Hi, my name is xxx, I'm a xxx.
My website is:
Qualifier: ex: I published an e-book w/ 86k downloads, etc.
I have been featured on some of the largest websites internationally:
List features by link
Writing (list where you have contributed)
Contact (phone, email)
Speaking Engagements (dates and locations)
Session Proposal and brief description
Compensation: Fee xxx, plus expenses.
- Search events on: Lanyrd, Google, National speakers association, Chamber of commerce, Industry associations, meetups
- Resources: stopchasinginfluencers.com

[José Alejandro Vázquez]

Inspirador en sus mejores momentos y desmiente uno de los principales mitos sobre el como ser exitoso online: no haciendo que un influencer promocione tu trabajo, sino convirtiéndote en uno a través de la consistencia y trabajo duro.

[Ernesto Gutierrez]

Good info but it's not a book, simply a collection of blog posts

Why do people (authors?) keep doing this? They hire someone to put together a bunch of their blog posts/articles and call it a book? It is particularly obvious with this "book". Read through and you will see how the person who put it together simply replaced every "I" with either "him" or "Kimanzi" and continued from the third person.
Also, while there is some good and valuable info (hence the 3 stars), it is all very repetitive. He (they?) uses the exact same 3 examples over, and over, and over, and over, and over throughout the book. Yes, I know he was a bread maker. I got that he hated his job. I got that he self published two books and sold 86,000 copies. I also got that he's a contributor at MindBodyGreen, HuffingtonPost and Entrepreneur. Every chapter repeated these same things.
You could remove 80% of the content of the book and it would be a very decent lead magnet PDF for his coaching business. While I do believe I got my 9 dollars worth, it was not worth my time.

[Stephen]

Some books have an interesting premise, but that's about it. This is one of them. Apart from being annoyingly repetitive, the book barely scratched the surface of why you should stop chasing influencers, let alone show you the true path of building your business.

[Brian Halpin]

This book is terrible. Don't waste your time. Absolutely nothing of substance here and probably written for social proof/status than a desire to help people.

[Damián]

I believe this book provides very reasonable adivce. I expected to go through a "You can do it!" book but came across a "this is specifically how I did it, this is what I think you can use, and this is why it worked for me". A very good read for entrepreneurs and independent professionals who are starting from scratch and are looking for non-generic entrepreneur advise.

As I read through the book I came to think that as many specific "How to" books and articles, when getting very specific they come to be very useful for a certain time. As the business world changes they expire and that is why the generic (and not as useful) advice books keep their relevance or popularity.

[Lucas Robak]

If you're a mover & shaker, or want to create an online business, this is THEE book for you!