Following globalization, cultures have become more and more connected with each other and multinational companies often employ people from different parts of the world. In order to prevent conflicts and ensure efficient communication, people need to understand what role cultural influences play in the working environment and how to decode cultural differences that can arise during business interactions.
Who should read this •Managers who work with international teams. •Employees who want to get a better understanding of problems that could arise from different approaches due to the cultural background. •Organizations trying to find solutions for multicultural working environments. •Anyone who wants to know more about cultural differences.
In this Chapter 1: Cultural differences can pose challenges in business Chapter 2: Eight scales can be used to measure cultural differences Chapter 3: Negative feedback can be given directly or indirectly Chapter 4: The art of persuasion is also closely related to culture Chapter 5: Leadership styles are dependent on cultural ideals Chapter 6: Decisions can be made by consensus or individually Chapter 7: Business ties are very tight in some countries and loose in others Chapter 8: Harmony always needs to be kept in Asian cultures Chapter 9: The perception of time can be linear or flexible Chapter 10: A culture map can help identify positive and negative aspects Chapter 11: Final Summary Evolvo opinion