The Complete Independent Movie Marketing Handbook

by Mark Steven Bosko, Chris Gore (Foreword)

This book gives street-level instruction and real-world examples on how to promote, distribute, and sell your production.

Genres: Film

361 pages, Paperback

First published May 1, 2003

Reviews

[Natalie · Rating 2 out of 5]

It was pretty outdated, but there was still some useful information.

[Travis Hamilton · Rating 4 out of 5]

I found some new ideas and a few insights inside the covers of this book. The downside is the book is over ten years old and a lot of the business of marketing and distribution has changed since then. VHS... what's that? :) I wish I would have read this book prior to self-distributing 5 feature films about ten years ago. The book would have had more value to me then and been more current.

I am glad I read the book though. Always lots to learn and some different/new ways of looking at marketing a film, which I will put into practice on number six. I really, really appreciate the fact that the author truly understood what it does take, in time and resources, to self-distribute a project. The book did make me happy to know that someone in the world understands how much work and effort goes into the full process of marketing and distribution.

[Jag Garcia · Rating 4 out of 5]

The sad truth is that film markets and film marketing differ from country to country - sometimes even from locale to locale. This book did not answer my questions as it would apply to my local distribution network.

What it DID do is to open up a lot of practical lessons and learnings with regard to making a film product marketable and, in some cases, how to make these available to an American (or Hollywood) marketplace.

As a source of marketing principles for film this is a very good book, then combine with practical realities from your own location.

[Michael · Rating 4 out of 5]

This book has a lot of practical need to know info. Distribution ain't easy. You're gonna need all the help you can get.