HARD SELL is one interesting book and kind of a fascinating study. I, for one, feel a lot more informed about the world of pharmaceutical sales. Prior to reading this, I hadn’t the faintest idea how a company like Pfizer sold their drugs. The book does do a great job of clearing up any questions an outsider might have. Plus, the book will leave you with a number of surprising facts regarding drug reps, the offices they serve, and the drugs they sell. Also, as someone who has worked in sales, it’s interesting to see how similar (and more so different) a drug rep is. Now, here’s the big problem – Jamie Reidy, the author, is kind an entitled asshole. He’s funny and charismatic, don’t get me wrong, which makes the book fun to read. However, it’s mostly an autobiography so he trashes Pfizer often and complains of work. Um, I don’t know, Jamie, maybe your sales suck because you’re lazy and only work 20 hours a week? I just don’t think that lifestyle should be rewarded and championed. But still, it conflicts me; just because I don’t agree with a certain lifestyle doesn’t mean it’s not a good read – and HARD SELL is a good read. It’s slightly deceiving from the title and buzz about it. Viagra doesn’t really play a role until maybe three-quarters of the way through and I also think he’s a little unfair to Pfizer and their training. I think he’s critical of their way of doing business because he’s not quite used to the real, working world. Still, since he is an entertaining writer and the world of pharmaceutical sales is so compelling to me, I found the book still to be worthwhile.