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Advertising Age Handbook Of Advertising
From Advertising Age(r), the most authoritative publication in the advertising industry, comes this comprehensive guide to planning, designing and implementing a successful advertising campaign. Directed to advertising and marketing professionals, business owners, and to anyone interested in the ins-and-outs of the advertising game, Advertising Age(r) Handbook of Advertising offers a complete analysis of what's needed to parlay a product and an idea into an advertising effort that succeeds in today's highly competitive marketplace.
240 pages, Paperback
First published December 1, 1998
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