This is a really informative book for someone just about to enter the scientific publishing world with only a patchy understanding of what they're stepping into. It gives a good background of how the system works, as well as advice on how to write and revise. It gives you a heads up on the woes that will hit you (referee comments, rejections, etc) and how best to handle them. Some things are more obvious than others, but in the panic of getting started, it's nice to see in black and white what to do.
The reason for not giving 5 stars is because I don't think it should be taken as a bible for good practice. I personally disagreed on a few minor points, such as whether you should use your full name or initials + last name. The author suggests that women (or men with feminine names from different languages) should use initials since somewhere in the editorial process, the work of women lead authors get valued less than their male counterparts, and there is a risk of getting your article pushed aside. As a reader, I found it to be fundamental to breaking stereotypes by seeing at a glance that the impressive article I was about to read came from a female author, and generally that women are really out there doing science.
There were a few other recommendations which are more aimed at getting published rather than maintaining 100% moral integrity (dropping big names for example) , but there is always a role for pragmatism when it comes to achieving your goals. This book would help any work get published, not just good work.
Less comics than I would have liked, but oh well.