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Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.
Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?
Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.
In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don't, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.
A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.
With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?
Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.
In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don't, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.
A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.
With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
Audio CD
Published October 3, 2016
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Displaying 1 - 3 of 3 reviews
July 5, 2017
This is an okay marketing book.
I agree with others who were put off by the author talking about himself a bit too much.
There were also a couple of things in the book that are misguided and/or misleading. For example, the author claims that some companies are simplifying from expensive websites costing $100k to websites costing $5k (or something like that), but he didn't mention that in many cases companies with $5k websites are far under-investing in a platform (their website) that could reap massive returns on investment for them.
Overall it's worth reading if you've exhausted some of the classics and want another perspective.
I agree with others who were put off by the author talking about himself a bit too much.
There were also a couple of things in the book that are misguided and/or misleading. For example, the author claims that some companies are simplifying from expensive websites costing $100k to websites costing $5k (or something like that), but he didn't mention that in many cases companies with $5k websites are far under-investing in a platform (their website) that could reap massive returns on investment for them.
Overall it's worth reading if you've exhausted some of the classics and want another perspective.
March 18, 2018
My god, there is a sea of marketing books out there. Every one of them yelling and screaming to say the same thing in a louder way. Proving the point that "visibility" is such a key in today's marketing. David is funny, his book is full of interesting insights and great exercises and tactics for marketing. But the most important message he helps you to see is that if you don't set your message, your customer will, and probably will regardless of what you say. Good book, I found several key things to take away back to the office. Worth a read for both business owners and marketing professionals alike.
December 5, 2017
Easy to read book full of good ideas. If you're feeling a bit uninspired lately this could help.
Displaying 1 - 3 of 3 reviews