23/7: Not very far in but already impressed...This book is for anyone who ever frantically thumbed through a newspaper looking for 'real' news, came up empty-handed and wondered why.
2/9: I heart this book so bad.
I was cheering on the inside all the way through, until I discovered how tragically short Tanner was on solutions come the final chapter.
He's not short on ideas for how we got to this point, however.
From the need to entertain to the circus of gaffes, the dominance of emotive imagery over text and the creation of stories to fit pre-existing templates, reinforcement of audience prejudice and incitement of hate, celebrity sludge and political engagement apartheid, the evolution of the sideshow is carefully examined.
I put this book down half-way because I lost it under the couch, but went hunting for it again yesterday after my sister expressed amazement to me that her trashy woman's mag had printed an article about it being OK to reward children's tantrums with sweets.
"But that's wrong," she said, clearly confused.
"If women are made to feel like bad mothers they'll stop buying the magazine," was my reply. "Go to the Health Department if you want advice on health."
Then I hunted down Tanner's book, turned the page and read,
"The media have largely abandoned their traditional role of refereeing important arguments in the public domain. Positions that are factually incorrect therefore gain widespread currency because no disinterested party takes responsibility for challenging them. The outcome is the legitimation of nonsense." pp133
or, put another way,
"What you news wankers don't seem to understand is we are not here to give our audience credible news at any cost. We are here to entertain and make money for the owners." pp156
Interesting to me was the section of how 50 years ago people were force-fed TV news bulletins when there was less programming choice, while as soon as something else besides news became available in the evening slot, 50% of people switched to it. Viewers who don't have pay TV have more political knowledge by default (!)
Tanner writes:
"The increasing complexity of modern society is also a factor contributing to the sideshow syndrome. As early as the 1920s, Walter Lippmann was already arguing that society was too complicated for genuine democracy to be feasible...As Seven Network news director Chris Willis rather crassly comments, 'Television news has to be simple. If you want to be sophisticated, go and write a novel.'"
Thanks for that, Willis. Maybe I will.