Contemporary Marketing

by Louis E. Boone, David L. Kurtz

Contemporary Marketing by Boone & Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

Genres: Business, Textbooks, Nonfiction, School

655 pages, Hardcover

Published January 14, 2005

Reviews

[Cydni Perkins · Rating 2 out of 5]

Well, it's a textbook. I always feel reluctant to rate a textbook based on entertainment value, but I really resisted this one especially and I had trouble getting through my class readings. It does include a lot of information, so it's probably effective for learning about marketing. Just that I hated it.

[Elizabeth · Rating 5 out of 5]

This was actually one of my favorite textbooks to read - the content was very engaging and easy to follow. It made homework assignments a lot easier. I wish more textbooks were presented in this format.

[SAJID KHAN · Rating 5 out of 5]

Very easy concepts

[Megan · Rating 3 out of 5]

My text for my marketing class. It seems pretty informational. A bit intimidating because of it's size-I wouldn't have thought a marketing book to be this big-esecially because it's just a general class.

[Anna · Rating 3 out of 5]

Nearly overwhelming with the amount of information contained within...but good lord, what a dry read. Hard to stay focused, even on a subject I enjoy.

[Anwar Ali · Rating 4 out of 5]

one of authentic and useful book on marketing for marketing students

[Stefu Smith · Rating 2 out of 5]

Finished this up for my Marketing class. Good concepts, drab reading.