New Venture Creation: Entrepreneurship for the 21st Century

by Stephen Spinelli Jr., Robert J. Adams Jr.

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

Genres: Business, Textbooks

484 pages, Paperback

Published January 28, 2015

Reviews

[Henry · Rating 2 out of 5]

I found it super boring. There is more fluff than substance.

[James]

One of the textbooks from my MBA program. Enjoyed this course.