Viralnomics: How to Get People to Want to Talk About You

by Jonathan Goodman

“A refreshing look at social media, influence and the behavioral science behind it all. A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Why Things Catch On ) ***Discover how to get the right type of people to talk about you. *** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In How to Get People to Want to Talk About You , Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

Genres: Business, Nonfiction, Entrepreneurship, Psychology, Education, Self Help

148 pages, Paperback

Published December 23, 2015

About the author

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Originally from Toronto, Jon spends his winters exploring the World with his wife and two young sons.

Reviews

[Kevin Espiritu · Rating 4 out of 5]

Viralnomics was concise summary of what will always be true: human nature probably won't change much, and you can use that knowledge (hopefully for good) to build your business. It's a great reminder to be far less self-interested, and be far more interested in how others are feeling, what their desires are, and why they do what they do.

For some reason, this is a hard lesson for people (myself included) to learn. Viralnomics is a refresher course is how to leverage social networks by reminding us that it's actually not about the network — it's about the people that use them.

[Saša · Rating 2 out of 5]

Very little substance.

[Duchess_Nimue · Rating 5 out of 5]

I LOVED this book! It is filled with valuable advice. It breaks down what is important online and how to make posts.
It is not important to have information, you have to know how to deliver it. You should always be open to share your knowledge, but do it in a way to spark interest of your audience. Goodman explains what kind of audience you want to attract, and how to do it. The analogy of carpenter ants is riveting.

[Vicii · Rating 5 out of 5]

This book is amazing. I actually finished it yesterday, but immediately reread it again so I could male a note of all the actions that I had highlighted.

I actually got this book as a free download on Kindle Unlimited but because I knew how valuable it will be for me to keep referring to, I’ve actually paid for a copy that I can keep.

Thoroughly recommend for anyone that is starting their own business and what’s to build their social media profile. It doesn’t matter what tour business is, this book will help. I really can not recommend enough

[Jack Wood · Rating 5 out of 5]

Basically a series of thoughts and ideas on how to grow your reputation, your brand, your business.

There’s nothing too ground breaking. This book is an easy read, a read that you will for sure be happy you finished.

If you are in the Fitness Industry and want to grow on social media this book is a must.

I’d probably say it’s a 3.5/5 in terms of writing, but Jonathan has given me so much value I’ve rated it 5/5.

[Mel · Rating 5 out of 5]

This book is fantastic! It's interesting, relevant, useful and concise. I listened to the audio book and it kept my attention from beginning to end. I was disappointed it finished so quickly - I could have listened for hours more. I highly recommend this to anyone looking to up their game in social media & Marketing.

[Kristi Elizabeth · Rating 5 out of 5]

Jon Goodman is well-known in the Personal Training world as a guru. As someone who has read all of his other books, this book did not surprise me one bit with its generous information and food for thought writing. A great read into the world of viral media.

[Svetlana Kurilova · Rating 5 out of 5]

Tonnes of ready-to-apply strategies in building your business on the social media. Jon dives into the psychology aspect unfolding what makes a difference between you and the other guy, your product and the alternative. Must read for anyone who can't decide with social media to choose.

[Alexandra Neira · Rating 5 out of 5]

It's very well written, goes straight to the point and basically does everything it promises to : give helpful insight on how to grow your media following as a personal trainer. Would totally recommend.

[Erik Hauser · Rating 5 out of 5]

BASICS GENERATE THE MOST

I recommend this book, mainly because it helps you avoid “those expensive mistakes” by teaching you “the basics” - that are builds the core of your successfull business.

It helped me a lot, thank you

[Steve Papanastasiou · Rating 5 out of 5]

Really helpful and practical book.

A great asset in a fitness professional's library.

[Ahmed Alumran · Rating 5 out of 5]

Great book! From start to finish!

A fresh look at social media and influence.

[Safal Sharma · Rating 5 out of 5]

Full of applicable ideas. Kudos! Can't wait to read again.

[Frederico · Rating 3 out of 5]

Some new concepts, some old

Some new concepts, some old. It's a nice to have but not a must. Not specific to the training community

[Callum · Rating 1 out of 5]

Did not like. Not well written and info is too dated to be useful.

[Rob Alex · Rating 4 out of 5]

Lots of great information in this book to help you create viral effects.

Peace and Love,
Rob @ http://authorstalkaboutit.com

[Jill · Rating 5 out of 5]

Best Book about Social Media Marketing that I've ever read

This is seriously probably the only book that you need to read if you want to know how to get into the minds of social media users and use that to your advantage in business. It's very straightforward and easy to understand. The author is amazing at giving real life examples of things that you can try and apply. I had to stop reading a couple of times to apply some of his strategies or just look at some of my social media feeds to see what he's talking about in action. Very exciting read! I feel like I know so much more about social marketing now--and I've been doing this for 5 years.

[Dustin Schlichting · Rating 5 out of 5]

This book should be mandatory reading for fitness professionals or really any business who is looking to improve their relationship with their clients through social media.

Jonathan provides some amazing content and sets the bar high as an example of someone who is in the field for the right reasons and is trying to effect positive change in the fitness industry.

If you happen to come across this review Jonathan, thank you so much for what you do and I look forward to shaking your hand someday and thanking you in person.

[Imran · Rating 5 out of 5]

Great timeless read!

Jon has a knack for telling it like it is. This book was not another "how to do social media" but instead a "how to appeal to people using social media". And that distinction is key because even though the tools may change, people will forever be the same. As a result, this book is truly a timeless read.

[Brice Woodard · Rating 5 out of 5]

Great book with immediate actions!

This is yet another great book by Jon. He shows the real reasons behind the success of social media marketing and how you can harness that. Great stuff!

[s dalton nicholas · Rating 5 out of 5]

Very good read. Gained a lot of knowledge

I picked this book because I've read other books of johns and loved it. Every one of his books has a great feel to it. As in the way he writes and sets it up is very easy to read and enjoy

[Greg J Segui · Rating 5 out of 5]

Great book. A definite read for anyone wanting to help their business through social media. I highly recommend Viralnomics.

[Joel Charley · Rating 4 out of 5]

Really interesting and full of valid insights into today's world of social media. I'll be taking a nugget or two for sure

[David Arroyo · Rating 4 out of 5]

I think this is an excellent book for those who find the tasks of networking and marketing in the digital age daunting, yet realize they'll need to develop such skills to succeed in their fields. This book isn't the last word on these topics, but as the first word, it's a relief: clear, concise, and actionable.