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Design Thinking

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Ya está disponible para su descarga el último número de la serie Innovation Trends del Centro de Innovación BBVA, cuyo contenido versa sobre la creativa y revolucionaria metodología de Design Thinking.

24 pages, Kindle Edition

Published October 29, 2015

192 people are currently reading
99 people want to read

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BBVA Innovation Center

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5 stars
79 (26%)
4 stars
80 (26%)
3 stars
87 (28%)
2 stars
38 (12%)
1 star
18 (5%)
Displaying 1 - 23 of 23 reviews
Profile Image for Peter.
514 reviews2,646 followers
September 1, 2018
Innovation
This is a strange little book. Firstly I am a total advocate for Design Thinking and have used it extensively in business as a facilitator, consultant and business owner, so I need no convincing this is a valuable framework. The 5 step process of Design Thinking is:
1. Empathy
2. Definition
3. Ideas
4. Prototypes
5. Evaluation

I can attest to Design Thinking as the best approach I've used in the area of creativity and innovation. Its fundamental concept is to put people first and solutions later. Empathise and understand, then generate ideas, prototypes, and evaluate and learn. This book doesn't guide you through how to implement each of those stages it's a book which deals with messages, quotes, and an attempt to create a warm fuzzy feeling around creativity.

The problem is that I don't know what I really got out of the book and while I know it's pitched at someone completely novice to this approach I still didn't get the purpose of the book. Look it up online to get this information for free.
Profile Image for Mohammad.
Author 13 books103 followers
February 4, 2017
خیلی مقدماتی و در سطح طرح مبحث بود. صرفا برای آشنایی با موضوع خوبه.
Profile Image for Carolina Torres.
4 reviews
August 15, 2022
Es una nota de blog en formato libro, nada de otro mundo. Solo puedo rescatar las siguientes frases:

"Hay que definir de forma clara el problema para satisfacer una necesidad por medio de la creatividad."

"El Design Thinking no sirve solo para lanzar nuevos productos y servicios, sino para que cada área de la empresa no se quede obsoleta."

"“No se trata de vender tus ideas, sino de conseguir más información sobre el resto de personas”.

Profile Image for Geralruchelle Beltia.
1 review
November 5, 2017
Revamp your old fashioned way of thinking

I like the way he exampled how to apply the empathy, to other people or community, it is where all the bright ideas were born. This book is suitable for the new generation, to fight back the old fashioned way, the baby boomers kind of way of thinking. Good job !
1 review1 follower
April 29, 2019
Excelente compacto del potencial del Design Thinking.

Me ha gustado la manera en que sintetizan una herramienta tan poderosa. Muy bien redactado y simplificado. Excelente, breve, dos veces bueno.
3 reviews
September 18, 2019
Es muy básico, tiene algunos conceptos pero no termina de explicar el concepto

No le da una vuelta, genera una idea muy vaga del concepto y su aplicación.
Si querés un overview muy general sirve.
26 reviews
January 7, 2020
Breve reseña pero muy útil

Es una reseña breve pero interesante y bastante útil para iniciar el proceso de Design Thinking... Habrán textos más desarrollados, pero este es un buen inicio...
2 reviews
March 28, 2021
Predecible. No aporta nada nuevo. Poco interesante. No lo recomiendo. No lo volveré a leer.

Predecible. No aporta nada nuevo. Poco interesante. No lo recomiendo. Un punto porque no lo volveré a leer nunca más.
9 reviews
February 3, 2022
Corto y con palabras claras

Creo que lo que más me gusta es que usa menos tecnicismos y más palabras claras.
Es corto. Eso también me gusta.
A veces pienso que le faltó un poquito más de contenido.
6 reviews
May 31, 2017
Poorly writtem

Mostly quotes. Typos that simple proofreading should have found. Reads like a high school essay. Nothing unique or original in this book
10 reviews
November 18, 2017
Great and simple!

A simple approach to explaining design thinking. Recommend for someone who just wants to see examples of what design thinking is all about.
1 review
May 13, 2019
Excellent read

This book explained design thinking in simple terms but in detail on what exactly is needed to import design thinking in any organization.
2 reviews
January 8, 2020
Buen artículo

Es un artículo bastante interesante, muestra de manera práctica y simple en que consiste Design Thinking, y como influye en las diferentes organizaciones actuales.
1 review
May 14, 2020
A couple of ideas with a no clear guideline

I was expecting to read a quick summary of the methodology and I just found a poor thread with some isolated concepts and examples.
2 reviews
May 15, 2020
Preciso

Creo que cumple el objetivo pensando que inicio mis busquedas en este ambito. Como primera lectura del tema es justo lo que necesito!!
Profile Image for Karla Merino.
6 reviews
May 28, 2020
Resumen de introducción al Design Thinking

Lectura muy clara y resumida, con ejemplos para iniciarse en el Design Thinking.
Te da para seguir profundizando en el tema.
Profile Image for Manuel A..
8 reviews1 follower
January 21, 2022
Un libro con conceptos básicos de design Thinking. Informativo más que práctico.
Profile Image for Steffen.
12 reviews
June 14, 2016
Concise and useful summary

I needed to quickly come up to speed on Design Thinking, and this brief book fit the bill perfectly. Furthermore it highlights the key thinkers in this space which is useful for digging in deeper when needed.
4 reviews
July 19, 2016
Good overview, but would have enjoyed more meet to the discussion.

Good read but more of a light overview to warm up to the idea of design thinking. Would have enjoyed a deeper discussion.
Profile Image for Ingmar.
1 review1 follower
January 4, 2017
Good as an introductory book

it is easy to read and it takes short time to read it. I would add more examples, resources and videos.
Displaying 1 - 23 of 23 reviews

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