Ya está disponible para su descarga el último número de la serie Innovation Trends del Centro de Innovación BBVA, cuyo contenido versa sobre la creativa y revolucionaria metodología de Design Thinking.
Innovation This is a strange little book. Firstly I am a total advocate for Design Thinking and have used it extensively in business as a facilitator, consultant and business owner, so I need no convincing this is a valuable framework. The 5 step process of Design Thinking is: 1. Empathy 2. Definition 3. Ideas 4. Prototypes 5. Evaluation
I can attest to Design Thinking as the best approach I've used in the area of creativity and innovation. Its fundamental concept is to put people first and solutions later. Empathise and understand, then generate ideas, prototypes, and evaluate and learn. This book doesn't guide you through how to implement each of those stages it's a book which deals with messages, quotes, and an attempt to create a warm fuzzy feeling around creativity.
The problem is that I don't know what I really got out of the book and while I know it's pitched at someone completely novice to this approach I still didn't get the purpose of the book. Look it up online to get this information for free.
I like the way he exampled how to apply the empathy, to other people or community, it is where all the bright ideas were born. This book is suitable for the new generation, to fight back the old fashioned way, the baby boomers kind of way of thinking. Good job !
Not much more than a glimpse and extremely high-level overview of design thinking. Not well edited, either, but perhaps it originated from a different language.
Es una reseña breve pero interesante y bastante útil para iniciar el proceso de Design Thinking... Habrán textos más desarrollados, pero este es un buen inicio...
Creo que lo que más me gusta es que usa menos tecnicismos y más palabras claras. Es corto. Eso también me gusta. A veces pienso que le faltó un poquito más de contenido.
Es un artículo bastante interesante, muestra de manera práctica y simple en que consiste Design Thinking, y como influye en las diferentes organizaciones actuales.
I needed to quickly come up to speed on Design Thinking, and this brief book fit the bill perfectly. Furthermore it highlights the key thinkers in this space which is useful for digging in deeper when needed.