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高等院校经济管理类规划教材:创业学

张炜

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《高等院校经济管理类规划教材:创业学》共分为四个部分，合计十三章，详细介绍了从创业企业成立到创业者或团队退出的全过程。各个章节介绍了很多创业成功或失败的关键事件案例，以补充相关的理论与应用知识。此外，每章最后均配有与本章内容相关的创业自我学习讨论题和创业学习相关网站，以方便广大教师和学生阅读参考。

258 pages, Kindle Edition

Published December 1, 2011

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张炜

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