The Product Manager's Handbook, 4th Edition [Hardcover] [Jan 01, 2010]

by Linda Gorchels

About the Book: The Product Manager's Handbook: 4th Edition Product Managers Handbook provides all the tools you need to integrate disparate segments of your company's processes into a cooperative unit that results in satisfying products-all within a strict bottom line. This new edition features expanded the coverage of new product development processes, intelligence-gathering techniques (including social media), updated case studies and examples, and a greater emphasis on international issues. Contents Part I: Bedrock Concepts 1. The Multifaceted Nature of Product Management Jobs and Structure 2. Leadership and Management Competencies 3. Business Competencies 4. Intelligence Gathering 5. Planning Frameworks Part II: Upstream Product Management: Strategic New Products and Initiatives 6. Road Maps, Innovation, and the Fuzzy Front End 7. Creating-and Getting Approval for-Business Cases 8. Overseeing the New Product Projects 9. Formulating and Executing Launch Plans Part III: Downstream Product Management: Ongoing Life - Cycle Management and Growth 10. Life-Cycle Management 11. Managing Brand Equity 12. Marketing Strategy and Go-To-Market Efforts Part IV: Fine - Tuning 13. Establishing A Global Mindset 14. Goal and Performance Alignment About the Author: Linda Gorchels Linda Gorchels serves on the Executive Education faculty in the University of Wisconsin-Madison's School of Business.

Genres: Business, Nonfiction, Management

400 pages, Hardcover

First published October 28, 1995

Reviews

[Aneesh · Rating 4 out of 5]

Good for someone who is starting their career in Product Management. It's also a refresher and reminder of what Product Management is all about.

[Tuan · Rating 4 out of 5]

I found the middle chapters especially helpful in giving ideas on how to improve our processes and thinking framework when approaching product development. Of course, product management across different industries and product types would be different and not necessarily everything is relevant to a single company's requirement. Having said that, it tried its best in referencing different industries, from manufacturing to financial services, and I appreciated that.

[Nix · Rating 3 out of 5]

A good overview, although I don't think it quite lives up to the hype. If you don't know anything about product management, this is a great place to start. If you're an experienced PM, you probably won't get too much practical knowledge out of reading this. Software PMs are better off reading Dyer's 'Essentials' book, as it's at least got some usable templates etc (also, its a lot shorter!)

[Ari · Rating 4 out of 5]

It took forever and was very redundant to b-school and life. That said, they call it the bible for a reason. It's a good compendium of resources and a way of thinking about doing business. If you want to be conversant in product management, read this book.

[Lori Grant · Rating 5 out of 5]

A must-read book on product management for knowledge workers and entrepreneurs.

[Gary Hsia]

閱讀此書的朋友建議您至少做過PM相關的工作喔

[Adam Goodman · Rating 3 out of 5]

This is a good basic guide to product management.