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Hide in Plain Sight: The Strategic Challenge of ‘Gray Swans’
Conventional wisdom holds that the biggest threats to strategy come from sudden and unexpected events, or “black swans.” But too little attention has been paid to a more common “gray swans,” risks that are anticipated but that remain fundamentally improbable, and for that reason are disregarded.
16 pages, Kindle Edition
Published February 23, 2015
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