"I" is a non-fiction book written to give aspiring and budding entrepreneurs short cuts to success. The essays in the book are topical and relevant to the ilk required to be a successful business owner. Readers will not find topics relative to starting or sustaining a business, such as setting up and understanding financial statements; designing a marketing plan; securing customers; the 5 Ps; etc. But, readers will find subjects specific to "I," the individual business owner. Sample topics include understanding what drives you, the business owner; learning how to cultivate relationships; developing patience; and rebounding from loss.
Right off the bat, Clark explains the title, which is the appropriate setup for the book's content and reader expectation. He then immediately presents the topical essays. I thought the variety of topics excellent and the essays (chapters) well written, easy to absorb. However, a few of the essays seemed self-serving and overly focused on "I." Since this is a business book, I expected the chapters to be reasonable in length, but these I found short, very short, only a few pages in length. So just when questions started coming to mind, it was time to move to the next topic.
I learned a few new approaches but when I flipped through the pages and re-read some of the sentences I had hi-lited, I saw they were reminders of what I already knew, which takes me back to the beginning of this review…this is a book, a resource for new, aspiring or inexperienced business owners. But also surprisingly a good guide for business owners who need reminders.