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How to Launch a High-Value Online Course: The Step-by-Step Guide
Online courses are quickly becoming the most loved and most utilized revenue stream of online business owners who want to educate their audiences. As a result, the online course marketplace is crowded.
As with any industry, when the market gets flooded, participants start engaging in a race to the bottom as far as price is concerned. When your competitors are charging $10 for a similar course you think deserves to be $200, what do you do?
The Add More Value.
High-value online courses aren't just about charging higher price points to clients and positioning yourself as 'premium'. It's not about tricking a potential buyer into choosing you because you're charging more.
It's about actually offering more engagement, more support, more content.
Through bonus offerings, group coaching calls, online support communities and exclusive content, you can up your online course game to beat out your competitors. These additional assets that you include for free with enrollment in your course is what makes your product ‘high-value’, not the price point.
How does an infopreneur go about creating a high-value online course, though?
In this step-by-step guide, MIT-educated business coach Bailey Richert shares her process for creating high-value online courses in a manner that is straighforward, low stress and utilizes the best practices in the online course creation space - including pre-selling, leveraging other influencers' audiences and more.
If you want to succeed in the online education space, you need a road map for creating a high-value online program. This book is that step-by-step guide.
As with any industry, when the market gets flooded, participants start engaging in a race to the bottom as far as price is concerned. When your competitors are charging $10 for a similar course you think deserves to be $200, what do you do?
The Add More Value.
High-value online courses aren't just about charging higher price points to clients and positioning yourself as 'premium'. It's not about tricking a potential buyer into choosing you because you're charging more.
It's about actually offering more engagement, more support, more content.
Through bonus offerings, group coaching calls, online support communities and exclusive content, you can up your online course game to beat out your competitors. These additional assets that you include for free with enrollment in your course is what makes your product ‘high-value’, not the price point.
How does an infopreneur go about creating a high-value online course, though?
In this step-by-step guide, MIT-educated business coach Bailey Richert shares her process for creating high-value online courses in a manner that is straighforward, low stress and utilizes the best practices in the online course creation space - including pre-selling, leveraging other influencers' audiences and more.
If you want to succeed in the online education space, you need a road map for creating a high-value online program. This book is that step-by-step guide.
27 pages, Kindle Edition
Published January 18, 2016
3 people want to read
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