Let's Make It Simple

by David Ewen

Since 2004, The book Let's Make It Simple is the book used in the workshop seminar "Publish Your Book Guaranteed". How will your book end up? There is not one singleanswer to that. Every author is different as to howhe/she see themselves and where they expect thesuccess of their book to be in the future. The finalreality is dependent on how the audience is properlyidentified and how to reach them is best understood.In addition, it is necessary to understand the basicmechanics of book publishing and the independentpress industry. Also, it is important to understand thatthe business of publishing is a balance between costverses risk. This is true in any business. And yes,you are now in business, so “let's make it simple”.This book provides tips to follow basic publishing steps to become successful. - Determine Company Name (for ISBN) and Title of Book - Set up shop - Toll fee #, Fax #, web site, email - (your 24/7 availability) - Contact newspaper, book reviewers, radio stations (remember call-write-call) - Send first newsletter - this is your first announcement - call to verify newsletter arrived safely - this is a test of your contacts - Copyright your final manuscript - remember 2 Form TX & mail to self - Celebrity endorsements for back cover - (Mayor, Executive, Director, Principal) - Layout (edit, illustrations, photos) - Obtain ISBN, Bar Code and submit ABI information - Investigate best printers to review - Get price/cost/time-line info on your final printer choice - Prepare Press Kit that include advance sale information - Develop Brochure & Literature for advance sales - Send next newsletter if you haven't already - (remember past, present, future) - If galleys are accepted send book to book reviewers - Arrange Barnes & Noble and other speaking events - Send out news release on all public speaking events - one release per event - Place info in calendar section of newspapers (usually free listing) - Phone or email all available friends, family, associates of event - Call to verify news release has arrived safely - answer questions if any - Event - offer advance sales, example % off cover price - With sufficient funds, go to print - For reviewers requiring final product for review, send to book reviewers - Ship books sold in advance & ask for an opinion - use opinions in newsletter - Sell books on consignment at location of previous speaking events - Schedule other speaking events and sell on consignment. - Eventually the shelf life of the book will end. A 2nd edition can give new life - Remember tax write offs from all expenses to help cover business costs

58 pages, Kindle Edition

First published February 12, 2011