If you have to physically design a Teradata Database then this guide is a must. Learn exactly how to pick the proper Primary and Secondary indexes for a normalized model and all the tricks of the trade for denormalizing certain tables. If you want to make detail data fly then let this guide open the wings to query speed. Written by Five Teradata Certified Masters with real world experience from over 150 major Teradata sites, this book teaches you everything you need to know about tuning the Teradata Database.
Definitely marketechture. It reads like a used-car salesman pitching you a data warehouse solution. And the book is way overpriced. But you can blast through it quickly and have a good understanding of how TD works and how you need to approach designing the db. The majority of TD books are useless. But for someone who needs to learn TD and is just starting, read this. Then go find the details of what you need to make it happen by downloading .pdfs from the TD site or from the forums.