This small and extremely slender book, consisting of more white space than content, contains a series of what are basically one-liners from a variety of authors, with about a page of exposition on each.
A few of the points are incisive, the vast majority are blindingly obvious, and a small number are ridiculous (I'm still trying to work out why a software architect "must" be able to cable a network. No reason why s/he shouldn't be able to, but why is this a necessity?).
The targetting of the advice is pretty wayward as well - about half of the points are relevant to a lead developer/designer, but the rest are scatter-gun advice more relevant to a project or product manager, or a team leader.
If you're taking your first steps from "developer" to "lead developer", you might find some of the advice pertinent. If you have much more experience, you're likely to be wasting both your time, and (even at the Amazon price rather than the ludicrous $36 cover price) your money.