Passion Points: Turning Consumer Passion into Marketing Opportunity

by Larry Samuel

"Passion Points(tm)" is a field guide to the respective passions of ten key consumer Kids & Tweens (Mini-Me’s), Generation Y (An Army of One), Generation X (Rebels With a Cause), Baby Boomers (Works in Progress), Seniors (Young at Hearts), African Americans (Soul Mates), Latinos (Dos Mundos), Asian Americans (American Dreamers), Affluents (Free Spirits), and Gays & Lesbians (Inside Outs).

200 pages, Hardcover

First published June 1, 2004