Review of The Magic Words
I found the Magic Words informative, in the sense that it contains a lot of information about publishing, publisher expectations, and writing to an audience, as well as a number of other topics that I have not found in other books to date, particularly not from the standpoint from which the author takes, or the authority with which she is able to speak. I learned a lot about details that inform my writing, such as the age of the protagonist, the use of a bookmap, and the multiple perspectives that take a book from idea to shelf copy.
On the other hand, three issues bogged down my enjoyment of the book, mainly concerning expectations I carried into my first reading that were not met:
1.) Pace. While the central portion of the book moved fairly quickly and enjoyably, I found the beginning and end to be glacial, as the book just hits me with a lot of very dense detail with few interesting examples. Categorization of books -- listed with page counts and word counts -- is an important detail, but is better presented as tables or charts in an appendix rather than in the main text, which slowed down my reading of it. The early going was very dry, but if you skip it over or tough it out, then the central portion of the book is juicier. I also found myself wishing the author had used more graphics and charts to illustrate points rather than relying on large blocks of text alone. I had to stop and re-read several paragraphs throughout the book to process their meaning, whereas other books such as On Writing (Stephen King) or Word Painting (Rebecca McClanahan) flow with much brisker pace through anecdote/example and language than this book.
2.) Energy. I admit this to be a very subjective reading of the book, but I came into the book expecting to be energized, excited, enlightened about children's literature, and was instead talked down to throughout. For example, on page 15, in the context of advising against a protagonist that ages & grows throughout a series, the author writes, "'J.K. Rowling crossed age categories like this; why can't I?' Well, if the first book in your series is as delightful and sells as well as Harry Potter and the Sorcerer's Stone, then yes, you can. Until that happens, you might want to reconsider your series plans, as publishers and retailers will want to be able to group all the books together in one section, and the section changes could create difficulty in our selling the series as a whole." A microcosm of the entire book, this line provides very valuable insight into the mindset of a publisher or bookseller, but it does nothing for the creative process, and in fact encourages the writer to "reconsider your series plans." This kind of condescension, however informative or well-meaning it is, sapped my energy as I read the book, as instead of liberating me to write the kind of series I want, boxed me in. Writers should not be told to base the direction of their series on the sales of the first book. Eventual sales or not, Rowling planned the overarching series of Harry Potter before the first book became a hit, and it can be argued that some degree of planning was integral to the success of future books, as she was able to withhold (but foreshadow) key backstory from the first book. It was not a matter of revisionist history, where she decided to age Harry throughout the series only after seeing how well the first book sold. I don't expect every book to give me a pep talk or shot in the arm, but compared to other self-help books that convey information about the craft of writing, this book was not nearly as enthusiastic in tone as some of the other books in the market, such as those by James Scott Bell (the most energizing, with his techniques and down-to-earth tone), Martha Alderson, or Paula Munier. To each her own, but I expect to exit a writing book not only enlightened but also enthused, excited, and energized to write, and the Magic Words seldom left me so because I always found the text talking down to me, telling me what I should do from a creative standpoint rather than how I can solve problems.
3.) Content Creation. Most likely a result of tone or presentation, but one of the other expectations I had entering my first reading of the Magic Words was some demystification of the "magic" involved in weaving a good story for children -- i.e. how can we break down the process of "magic" so that it seems less like "magic" and more like craft that we can learn, practice, and perfect through insight and processes. The book never demystified it to a digestible level that I felt I could control; instead, the examples of other commercially successful works were lauded at a very high level but never broken down into objective points. Marcelo in the Real World, an example bestseller from which the author cites consistently throughout the book, was always described as if it were on a pedestal, its author having written it with "a naturally spare and beautiful writing style, a deep love for humanity, an amazing gift for writing distinct characters and realistic dialogue, ...", all of which may be true statements, but none of which breaks down the magic into skills and techniques that can be carefully explained and emulated. The latter chapters in the book do provide more detailed examples from Marcelo in the Real World, but I never saw it through the lens of an examiner or student of writing, a lens I expect a writing book to provide. It was always presented along the lines of an extremely gifted (or fortunate) author who did these things well, but the reason I bought the book wasn't to read a roster of such authors and their skills -- it's to learn the techniques and precise executable action items that, together, lead to magic. As numerous as the examples this book provides, I still felt that they glossed over the magic with too much awe and the benefits of hindsight ("It sold well, therefore it was great."). I found the instruction lacking in the true nuts & bolts of storytelling, the dissection of content or plot creation, to be worth a second reading.