Tu n'utiliseras point le Comic Sans - Les 365 lois du design graphique

by Sean Adams, Tony Seddon

Rédigé par quatre professionnels aguerris, cet ouvrage énonce les 365 lois incontournables du design graphique, ou tout ce qu’il faut faire et surtout ne pas faire pour réussir ses projets, atteindre ses objectifs et satisfaire ses clients sans perdre son âme ! De la typographie à la relation client/fournisseur, en passant par la couleur, la mise en page, l’iconographie, la communication visuelle, la production, l’impression, tous les sujets clés sont décryptés, commentés et illustrés avec décontraction et rigueur.
Véritable kit de survie au quotidien, ce guide pratique s’adresse au graphiste, débutant ou professionnel, ainsi qu’à toute personne impliquée dans un projet de création graphique (éditeur, journaliste, chargé de communication, imprimeur, etc.).

Genres: Design, Nonfiction, Art

384 pages, Paperback

First published December 27, 2011

About the author

Sean Adams is the Chair of the Undergraduate and Graduate Graphic Design Program at ArtCenter. He also serves as Executive Director of the Graphic Design Graduate Program. Adams continues his design practice with The Office of Sean Adams. He is the author of multiple books, and on-screen author for LinkedIn Learning. He is the only two-term AIGA national president in AIGA’s 100-year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He currently is on the editorial board and writes for Design Observer.

Adams is an AIGA and Aspen Design Fellow. He has been widely recognized by every major competition and publication, including a solo exhibition at SFMOMA. Adams has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner of AdamsMorioka.

Reviews

[Sid]

Very good info but I'm on page 45 and already three typos!
My education is validated--I didn't just make up all that design stuff I learned.

[S.P.]

Very entertaining and informative. It is more than about typefaces and fonts, but also layout, printing and dealing with customers - from the designer's point of view. Very short paragraphs about each of the 365 rules, not explaining in detail but pointing in the right direction if more information is needed.

I'm not a designer, or a budding designer, but if I were the latter I think this book would be a useful read. It is quite well designed too :)

[Tracy]

A very handy reference for a graphic designer, especially one that's starting out in the field. A must-buy if you plan to work professionally (freelance, in an art department, or as part of a design studio). The book is not a comprehensive coverage of issues, but it points you in the right direction of where to go to find out more about anything that wrinkles your brow.

[Aziizsut]

It was an informative books, easy to chew, intriguing and engaging

[Aaron]

It is excellent book for beginners who are getting into graphic design and typography. It also lists some common everyday mistakes that we don't know we are doing wrong.

[Vanwhelan]

I really liked this. Lots of good tips, easy to read. Humorous, but not over-the-top with it.

[Mushky]

It was a good synopsis of the rules. However, some needed more explanation than provided.

[Rogue Blackwood]

I'm a graphic designer of 14+ Years and I recently started doing interior book design again which I haven't done since I started my career, so the type setting section was absolutely gold!

It's hard when certain things are generally just passed from designer to designer and not put into writing.

This book should be on everyone's desk! I'll refer back to certain areas more than once.

Whether you're new or old as dirt in the design world this book will have a rule or 2 that you could use a refresher on! And more than a few that aren't easily accessible in print anywhere else it seems!

[Nick Richtsmeier]

An incredible primer for anyone working in design, even if you've been formally trained. An encyclopedia of rules (thoughtfully delivered) and when and how to break them. For those who don't work in design, it is a quick understanding of all that your designers are bringing to bear and why they are worth their weight in gold.

[Sarah]

A surprisingly interesting little book full of concise design tips across a range of levels, from the utterly bludgeoningly simple one of the title, which I want to staple onto the forehead of a particularly hopeless principal who decided he liked doing the design work and so produced a whole set of serious promotional materials very recently indeed in brightly-coloured, badly-printed Comic Sans... to some genuinely interesting and thought-provoking meditations, almost, on such issues as using colour for movement and tension and all about fonts and layout and using photos and managing projects and some more technical stuff that frankly I don't understand because I'm not a designer, except when I need a poster or something.

BUT BUT BUT did no one think to correct the basic grammar mistake that's not only on the cover but in the title of every single one of the 365 tips? THOU SHALT.

Tip 127 is "Thou shall always spell-chcek" [sic] but grammar checking is sadly not mentioned.

Anyway, full of good stuff.

[Moisés Cervantes]

Un excelente libro. Con información clara, precisa y relevante pero con una manera amena de narrarlo. Muy recomendable para todos aquellos expertos e iniciados por igual.

[Claire Botman]

A keeper, just need to find a copy to keep now.

[Jennifer]

Good book with lots of info to go through. Dry material but written in a way its not so dry you fall asleep. Worth reading for anyone interested in design and not just graphic design.

[Bskee]

A nice bible that I'll most likely return to! I read it at the right time of my life. Borrowed it and might buy it for inspiration and crises.