Consumer Behavior

by Schiffman And Kumar

The Indian adaptation of Consumer Behavior/11e, the book that has set the standard for consumer behavior study, offers a comprehensive view of the leap in progress made towards the inevitable synthesis of media, entertainment content, and marketing. It explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. New Cases and Case Studies. Maximum Coverage. Making the Text Current and Relevant New Topics: Behavioral targeting, customizing products and promotional messages, predictive analytics, reaching &ldquoeyeballs" instead of demographic groups, tracking online navigation and analyzing websites' visits, gauging word-of-mouth and opinion leadership online, consumer-generated advertising, and new media platforms, such as mobile and apps advertising. Global perspective - A comprehensive coverage of cross-cultural analysis, charts depicting consumers' spending of disposable income in several countries, web purchases made online in countries in the Asia-Pacific region. Instructor Supplements- Online resources have been provided to help instructors explain important concepts. In this book, there are four types of resources, namely: An additional chapter on Subcultures and Consumer Behavior describing how subcultures are derived from ethnicity, religion, geographic location, age, and gender. New to this Edition: -Consumer Behavior-digital technologies interface across chapters. -Updated Indian examples on brands with appropriate ads across categories. -Application of concepts to examples that are unique to the Indian context. -Additional Perspectives on consumer decision-making. -Examples that incorporate recent research work in the field. -Examples that emphasize the basics on segmentation and positioning chapter. -An Indian case study that illustrates the application of consumer research.

Genres: Business, Nonfiction, Management, Academic, Psychology, Reference

508 pages, Paperback

First published January 1, 1978

Reviews

[Balachandar Kaliappan · Rating 5 out of 5]

Consumer behavior need to be taught to Marketing Graduates since once a person is able to identify the consumer mind and he will be able to generate good results in terms of revenue. This book paves wave to understand psychology and how to apply that in marketing the service/ product produced in your company. While comparing with other books this book, this book delivers the subject effectively.

[Mufidah · Rating 4 out of 5]

we can learn more deep about consumer
how the book explained what driven consumer is easy to understand with nice and creative pic in it
i mean u can see consumer as an individual or as a group more deep (it posses many psychology knowledge too)

[Scarlet Risque · Rating 5 out of 5]

This is a marketer secret weapon. You must hide this book and memorise its position and how to execute it with precision. Never ever let your enemy see this. Now that I had revealed my weapon, take this and use it to your advantage. All the best.

[Carlos Mijares poyer]

great content!

[Arqam · Rating 3 out of 5]

html is ok

[Sabrina · Rating 4 out of 5]

Claro e interesante.

[Ahmad Hosaini]

i am a student in shoolini university in India and also i need this book, so please help me this problem being solved

[Wiragita · Rating 4 out of 5]

Best book to understand customer decision making and their behavior. For beginner.

[Amir Jabbari · Rating 3 out of 5]

The book is a copy of the Consumer Behavior by Micheal Solomon

[Nadiia · Rating 3 out of 5]

It's a good book for B2C or C2C, with a focus on product. If you are looking for a b2b services perspective, not sure it will work for you

[Lulu]

Promocioné la materia 10/10

[Isabella Zuluaga · Rating 4 out of 5]

I really liked, because I'm currently studying marketing, so it help me a lot with some subjects.

[Axl Hext · Rating 4 out of 5]

Good!

[Divya Gonnabathula · Rating 3 out of 5]

Good examples, and good explanation of concepts! Was one of my favorite books in my b-school days!

[Amin]

i am fine

[Delhi Irc]

Location: PTI IRC
Accession No: DL028481

[Bianca · Rating 5 out of 5]

Aprendí un montón con este libro, realmente lo disfruté y recomiendo.

[Nizamuddin Nizari]

It was excellent.