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The Great Formula: for Creating Maximum Profit with Minimal Effort
Praise for THE GREAT FORMULA "This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one."
―David Garfinkel, author, Customers on Demand "Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
―Dr. Mani Sivasubramanian, infopreneur and heart surgeon "With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective."
―Joseph Sugarman, Chairman, BluBlocker Corporation "Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
―Lou D'Alo, PowerUp! Coaching and Consulting
―David Garfinkel, author, Customers on Demand "Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
―Dr. Mani Sivasubramanian, infopreneur and heart surgeon "With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective."
―Joseph Sugarman, Chairman, BluBlocker Corporation "Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
―Lou D'Alo, PowerUp! Coaching and Consulting
256 pages, Hardcover
First published January 1, 2006
4 people are currently reading
139 people want to read
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Displaying 1 - 4 of 4 reviews
April 23, 2019
Listened to this book: I gave it a 1, because I couldn't give it a negative number. Awful rehash of O.P.T. I felt 'dirty' after hearing it.
February 5, 2009
This one is a must read for all marketers, entrepreneurs, business people looking to sell more and make more money. Yes, I said it. Make money! So many are shy or reticent to make evident their desire to make money. I guess it goes back to poor monetary conditioning one is brought up on. All those negative comments on money: "Money doesn't grow on trees" "Save for a rainy day" "Money is the root of all evil" "All rich are corrupt." It's not the money that's evil but the love of it beyond and above the love of the ethical treatment of humankind.
On to the book. In the book, Joyner gives example, after example, after example of ideas on how to market--using his ideas and many of others. If you don't get at least a half dozen solid ideas on how to break through the marketing noise out there, then you either fell asleep reading or you're in a coma.
Today's consumer is jaded. They've been inundated with telemarketers; television, radio, and magazine interuption marketing; bilboards; spam; snail mail; junk mail. On and on and on. Some say we are exposed to 3000 ads a day. I guess it depends on how much you read, watch television, drive, or surf the net; regardless, today people have made an art of ignoring the marketer and salesperson.
So how does Joyner and his cohorts suggest you sell? They believe you should give more value than the dollar amount given by the consumer. They believe that you should give away valuable free stuff. They suggest you get creative: one lawyer put talking soap cakes in public urinals; when you pee, you get a little message and gingle on what he can do for you.
There are still lots of ways to get through to people because people are people; they have lots of problems that need fixing. You, as an expert marketer, just has to know how to do it. And Mark Joyner has some solid suggestions for you. Good mareting!
On to the book. In the book, Joyner gives example, after example, after example of ideas on how to market--using his ideas and many of others. If you don't get at least a half dozen solid ideas on how to break through the marketing noise out there, then you either fell asleep reading or you're in a coma.
Today's consumer is jaded. They've been inundated with telemarketers; television, radio, and magazine interuption marketing; bilboards; spam; snail mail; junk mail. On and on and on. Some say we are exposed to 3000 ads a day. I guess it depends on how much you read, watch television, drive, or surf the net; regardless, today people have made an art of ignoring the marketer and salesperson.
So how does Joyner and his cohorts suggest you sell? They believe you should give more value than the dollar amount given by the consumer. They believe that you should give away valuable free stuff. They suggest you get creative: one lawyer put talking soap cakes in public urinals; when you pee, you get a little message and gingle on what he can do for you.
There are still lots of ways to get through to people because people are people; they have lots of problems that need fixing. You, as an expert marketer, just has to know how to do it. And Mark Joyner has some solid suggestions for you. Good mareting!
August 9, 2011
I didn't quite like this as much as The Irresistible Offer. Nonetheless, he does elaborate the Great Formula further, a topic he introduced in TIO.
And here's the thing. TGF is actually the 2nd Glass. Or for those who have read the Mind Control Marketing, it's the 3rd Glass. And that's what great authors do, they offer you the 2nd Glass if you buy into the first book which is actually the TIO.
And to take that even further, by not giving away everything in your initial TIO, you open up an opportunity for your 2nd Glass and 3rd and 4th and so on and so forth.
Clever. Yet, I find it a bit frustrating and unsatisfying when the initial buzz is over. It's like crack and I'm hooked. And I'm looking for my next fix.
The question for me is "Does it always have to be like this?" Yes, we are programmed to never be satisfied with anything, always wanting more. And marketers feed into that inherent need.
Why then do I get a yucky feeling after this particular fix?
And here's the thing. TGF is actually the 2nd Glass. Or for those who have read the Mind Control Marketing, it's the 3rd Glass. And that's what great authors do, they offer you the 2nd Glass if you buy into the first book which is actually the TIO.
And to take that even further, by not giving away everything in your initial TIO, you open up an opportunity for your 2nd Glass and 3rd and 4th and so on and so forth.
Clever. Yet, I find it a bit frustrating and unsatisfying when the initial buzz is over. It's like crack and I'm hooked. And I'm looking for my next fix.
The question for me is "Does it always have to be like this?" Yes, we are programmed to never be satisfied with anything, always wanting more. And marketers feed into that inherent need.
Why then do I get a yucky feeling after this particular fix?
February 23, 2008
Joyner is the ultimate huckster but he's no author.
Displaying 1 - 4 of 4 reviews