Thoughts on Design

by Paul Rand

Third edition. Illustrated throughout. An important title. 95+ 1 pages. cloth, dust jacket.. square 8vo..

Genres: Design, Art, Nonfiction, Art Design, Business, Crafts, Ebooks

95 pages, Hardcover

First published January 1, 1947

About the author

Paul Rand (born Peretz Rosenbaum) was an American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, Apple, UPS and ABC. Rand died of cancer in 1996. He is buried in Beth El Cemetery in Norwalk, Connecticut.