Beacon Technologies: The Hitchhiker's Guide to the Beacosystem

by Stephen Statler, Anke Audenaert (Contributor), John Coombs (Contributor)

Learn the key standards―iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon―and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Proximity technology―in particular, Bluetooth beacons―is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. What You'll Learn Who This Book Is For Solutions architects of all types―venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers
Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.
Anke Audenaert, CEO, Favrit John Coombs, CEO, Rover Labs Theresa Mary Gordon, Co-Founder, tapGOconnect Phil Hendrix, Director, immr Kris Kolodziej, President, IndoorLBS Patrick Leddy, CEO, Pulsate Ben Parker, VP Business Development, AccelerateIT Mario Proietti, CEO, Location Smart Ray Rotolo, SVP OOH, Gimbal Kjartan Slette, COO, Unacast Jarno Vanto, Partner, Borenius Attorneys LLP David Young, Chief Engineer, Radius Networks Foreword by Asif Khan, President LBMA

426 pages, Paperback

Published June 17, 2016

About the author

My novel, Gods of Glenhaven, releases June 3, 2025 from Koehler Books. I'm a comedy writer whose writings have appeared in McSweeney's Internet Tendency, Points in Case and other magazines. A feature film I wrote and directed, The Breathing Show, was released by Film Threat. A screenplay, Big Time, co-authored with Mouncey Ferguson, is currently under option by Gulfstream Pictures. I live with my wife and two children in the Bay Area.