Famously Helpful: The surprising results of flipping self-promotion, hype and marketing upside down

by Justin Blaney

Marketing as we know it is history. It doesn't matter if you're pitching for a new job, filling seats at a benefit or selling an amazing new product, the world is too cluttered for your message without spending millions on advertising. The old system is dead, but radical change creates a fleeting window of opportunity for those who are willing to change themselves. Successful marketers of tomorrow are flipping the rules upside down. This new era has abandoned self-promotion and hype for an others-centered approach. In today's economy, marketing starts with helping. There is no better way to grow, no better way to cut through the hot mess, no better way to reach your audience than to help them. Become famous for your helpfulness and watch how your life changes. You might never have to look for another customer, donor, or job again.

292 pages, Paperback

Published November 8, 2015

About the author

Dr. Justin Blaney, D.M., is a professor, serial entrepreneur, and author of twelve books, including Relationshift: Unleash the Surprising Power of Relationships to Change Yourself, Remake Your Life, and Achieve Any Business Goal and Evan Burl and the Falling, a four-part novel with over 100,000 copies sold. Justin has founded and sold multiple companies in industries ranging from advertising to consumer goods. Currently, Justin runs a digital marketing agency that has generated more than $250 million in revenue growth. He teaches at Foster School of Business, University of Washington and created the first course on influencer marketing at a major university. One million people follow him online, and his work has received over a billion views in dozens of countries. He created an app that features daily meditations on living well, which can be found along with all his other links at blaney.app. Justin lives in Seattle with his wife, Anya, and the world’s cutest mini-bernadoodle, Arlo.