This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
Used this book for Thomas Edison State College's online course "Mass Communications I" (COM-120). Pretty interesting book. It covers the basics about communication, goes over the history of the subject, includes current trends and speculation about the future, and has anecdotes, trivia, sidebars, articles, fun facts and more that makes the subject fun.