Change Magic: The Evolutionary Approach to Organisational Change

by Peter Freeth

Change Magic is a practical approach to evolutionary organisational change. Change Magic will give you tools to implement continuous improvement in your organisational culture and performance, instead of jumping from one change program to the next. Organisational culture is not an ethereal concept, it is a tangible set of rules that lead to results. Instead of trying to change your culture, change the rules. Corporate managers know that change is expensive, and traditional change programs are rarely effective. Culture change doesn’t change the culture, because culture isn’t the cause of the problem, and it’s not even something that you can change anyway. And yet, you absolutely know when it is different. This is the very essence of Change Magic, that you cannot improve anything. You cannot even change anything. What you can do is to take action, to do something today that you did not do yesterday. Change is not an action, it’s a perception. As a Change Magician, you will learn how to make change easy, effortless, invisible. You will learn how to create agile, flexible, adaptable organisational cultures. And you’ll leave people amazed, thrilled, wondering, "How did you do that?"

548 pages, Paperback

First published April 30, 2004