The Growth Hacker’s Guide to the Galaxy is the ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp and founder of one of the world's first growth hacking agencies).
Are you ready to skyrocket your company's growth? (get it?)
If yes, keep reading...
What You Will Learn
The Most Effective Tools, Software, and Technology in the Galaxy for Digital and Startup Marketers100 Must-Know Growth Hacks to Take your Business to the Next Level (focusing on 3 key Product-Market Fit, Transition to Growth, and Scale)Insider Info from Leading Startups Showcasing the Best Growth Hacks Ever Conceived (and exactly how they did it)What's Inside
100 growth hacks,
How to use the skyscraper content marketing technique to generate thousands of page views a dayHow to create a digital marketing "ground zero" for your companyHow to automate (almost every task in your businessHow to become a thought leader (and automate the whole process)How to get direct access your target audienceHow to get instant feedback from website visitors (and use this increase sitewide conversions)How to get access to the most brilliant people in the world with no networkHow to connect with influencers without paying thousands to attend conferences, events, and seminarsHow to get your website content 10x more exposureAnd much, much more...12 in-depth growth hacking case studies from hyper-fast growth companies,
Nothing can be as discouraging as a slow startup. When you finally take the plunge to start a project you have always believed in, only to see little to no growth, self-doubt can take over. Instead of suffering through this period, struggling and wondering if your startup is going to make it, you need to figure out a way to make it work…but you won’t find it through traditional marketing routes.
2. Digital Marketers
By leveraging the growth hacks in this book, you will find your marketing reach more people faster and cheaper than ever before, leading to the type of connections that will take your business to the next level. Each growth hack is specifically geared towards improving the performance of digital marketers throughout the galaxy. Reading The Growth Hacker’s Guide to the Galaxy is like putting your current skill set on steroids (minus the big forehead thing).
3. Modern Marketing Students
The medium of marketing is evolving faster than ever before. This book will put you on the vanguard of marketing techniques.
This book is not filled with growth hacks, it's filled with vague business ideas. Some of the "growth hacks" include "Use AirBnB when travelling", and "start up a t-shirt company on Shopify."
The entire book is filled with egregious typos, and sections of the book are literally copy-pasted because the authors forgot to replace the text before sending it to print. If you're a startup founder or marketer and time/money is tight, spend it elsewhere. This book wastes both liberally.
There are some interesting growth tactics which are outlined in this book, but most of them out of 100 are common techniques or aren't growth tactics at all!? I got a feeling this book was written in a rush, without proper formatting and proofreading.