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Building Digital Products: The Ultimate Handbook for Product Managers
Building Digital Products is designed for the new Product Manager who feels in way over their head, the experienced Product Manager looking to step up his or her game, and the expert Product Manager who understands that there is always more to learn.Building Digital Products maps the full development cycle from problem identification to selling your solution to understanding the right data to track. Additionally, the book includes supplemental sections on the top 100 tools for the Product Owner, an "Agile Urban Dictionary", and a case study on a real digital product build.Building Digital Products Chapter 1 | Identify and Understand the ProblemChapter 2 | Ideate to Solve the ProblemChapter 3 | Sell Your Solution to EveryoneChapter 4 | Build the Right Team the First TimeChapter 5 | Build vs. BuyChapter 6 | Gathering Feedback in the Build CycleChapter 7 | Achieving Minimum Viable ProductChapter 8 | Tracking Data EfficientlyChapter 9 | Transforming Your MVP into a Full ProductChapter 10 | Promoting Your Product Release and PM as CEOChapter 11 | Defining and Sharing SuccessChapter 12 | Supporting Your ProductChapter 13 | Integrating Your ProductBonus Section 1 | Urban Dictionary for Product ManagersBonus Section 2 | Development Checklists to Keep You SaneBonus Section 3 | 100 Products for the Product ManagerBonus Section 4 | Product Case Local ListingsBonus Section 5 | Product Development TimelineStep out of your comfort zone and into the world of the Product Manager with Building Digital Products.
- GenresNonfiction
156 pages, Kindle Edition
Published February 5, 2016
About the author
Alex Mitchell
2 booksCPO @ICXMedia. Previously Product @UpsideTravel. Love Digital Products + Analytics + Markets https://medium.com/@Amitch5903 Author @producthandbook @disruptbook
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Displaying 1 - 4 of 4 reviews
March 16, 2018
Really excellent book that's assumes no preexisting knowledge but is still appropriate for beginners looking to get their for in the door or experienced product managers trying to fill out their foundations or learn about new resources. One of the few books that really discuss the day to day of product management. The book is written with digital products in mind, but many lessons can be carried over to agile-minded hardware product management. The author's writing on Medium is equally insightful.
January 2, 2023
Definitely not a bad read, however, I could not say that it added real value to me personally.
Perhaps it could be more beneficial for PMs with no experience whatsoever. Whilst high-level definitions of what an epic, user story, alpha/beta testing, etc. might be a great foundation for a newbie, it might feel a tid redundant for an intermediate-advanced product manager, especially due to the insufficiency of in-depth real life scenarios, or many "hands-on" study cases/examples which are usually the parts that carry the most valuable insights.
I don't see any harm though in refreshing one's knowledge. I liked that at the end, Alex touches on one of the most common question a PM faces: "to build vs. buy?", and the many decision criteria one has to take into account (is it a critical feature, what are the comparative costs, do we have any known resources/time limitations or dependencies? etc.)
I would recommend this one for folks outside the product world as a very reader friendly introduction into product thinking and what it means to be, or to have a good PM within your organization.
Perhaps it could be more beneficial for PMs with no experience whatsoever. Whilst high-level definitions of what an epic, user story, alpha/beta testing, etc. might be a great foundation for a newbie, it might feel a tid redundant for an intermediate-advanced product manager, especially due to the insufficiency of in-depth real life scenarios, or many "hands-on" study cases/examples which are usually the parts that carry the most valuable insights.
I don't see any harm though in refreshing one's knowledge. I liked that at the end, Alex touches on one of the most common question a PM faces: "to build vs. buy?", and the many decision criteria one has to take into account (is it a critical feature, what are the comparative costs, do we have any known resources/time limitations or dependencies? etc.)
I would recommend this one for folks outside the product world as a very reader friendly introduction into product thinking and what it means to be, or to have a good PM within your organization.
October 9, 2019
Fantastic PO support guide
Challenges you to think differently and do something new on every project. Really enjoyed the easy to follow text and project examples. Highly recommended.
Challenges you to think differently and do something new on every project. Really enjoyed the easy to follow text and project examples. Highly recommended.
October 17, 2020
Good
I was a bit disappointed to see the PO and the PM roles merged in the first chapter. This is truly a handbook, it goes straight to business. To me it felt lacking in certain technical aspects and somehow the chapters are a bit incoherent, the book could benefit from the introduction of a general framework and then work through each step during the book.
I was a bit disappointed to see the PO and the PM roles merged in the first chapter. This is truly a handbook, it goes straight to business. To me it felt lacking in certain technical aspects and somehow the chapters are a bit incoherent, the book could benefit from the introduction of a general framework and then work through each step during the book.
Displaying 1 - 4 of 4 reviews