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205 pages, Paperback
First published February 17, 2015
"The Company (let’s continue to call it that) advised other companies how to contextualize and nuance their services and products. It advised cities how to brand and re-brand themselves; regions how to elaborate and frame regenerative strategies, governments how to narrate their policy agendas…What we essentially do is fiction."It can hardly be said U was happy in his work. U would dream at night, like many of us, but his sexual dreams might have pieces of his work or things he’d read in the news incorporated. If he read about an oil spill, for instance, his dreams would have some kind of female figure, sexy, arising out of the sea covered in oil blobs:
“a sluttish Aphrodite frolicking in the blackened foam, her face adorned with the look that readers’ wives and models have in dirty magazines.”At least two things were happening to U while he was preparing a report for the corporation he worked for. One was that he’d read about a parachutist whose strings to his parachute were cut before he took a dive, and the other was that a business associate of his was dying of thyroid cancer. Both men "were dead before they hit the ground," as it were. The crime scene was "in the sky", in the very air we breathe.
But maybe, just maybe, he reasons, somewhere in between these two extremes—in between understanding so completely that an object’s robbed of its allure (on the one hand) and (on the other one) not understanding anything at all—there might be some ‘ambiguous instances’ in which the balance is just right.
The theme of the conference was -- for once! -- not The Future. It was The Contemporary. This was even worse.