Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

by Jeremy Wright

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

Genres: Business

336 pages, Hardcover

First published November 15, 2005

Reviews

[Yenny · Rating 3 out of 5]

Beli buku ini karena harus siapin orderan naskah buku bisnis online dari seorang penerbit. Sekarang naskahnya dah jadi, tapi terbitin bukunya gak jadi, abis saya perang bintang sih sama penerbit nya...heuehhe...

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[Senthil Ramesh · Rating 3 out of 5]

This book did start interestingly. However, it is more from Layman's view and it advises blogging for business perspective. This book can't help you if you are an individual blogger. We can't blame the book or the author since it was of 2005 edition and blogs are blooming then.

I took this book to promote my personal blog but disappointed to know this is only for organizations. I could've gained some tips certainly and could have been beneficial for me in future but I preferred not to as i had few more compelling books to start with.

[Franco · Rating 3 out of 5]

Un buon libro per farsi un'idea su come approcciare un business blog (il blog di una societa'/azienda). Ha molti esempi e numerose indicazioni su cosa fare e cosa non fare.

[Bjorn Hardarson · Rating 3 out of 5]

"very comprehensive and great book for all who are intrested in the subject of Blog marketing and internet marketing"

[Xerxessia · Rating 4 out of 5]

OK für den Einstieg, aber leider mit vielen amerikanischen Beispielen. Manches funktioniert nicht für deutsche Blogs