Promoting Yourself: 52 Lessons for Getting to the Top . . . and Staying There

by Hal Lancaster

Longtime Wall Street Journal columnist Hal Lancaster is tired of feel-good career guides written by football coaches and soap opera actors who boil the complex workplace down to buzzwords and platitudes. Refreshing and controversial, Promoting Yourself asserts that readers can best build their careers not by listening to so-called gurus, but by studying others like them who have flourished. Through stories of real-life professionals, Promoting Yourself reveals a workplace that requires you to pit your competitive fire against a horde of ambitious bosses, peers, and subordinates, all seeking the brass ring of success. Lancaster shows you how with tough, savvy answers to the fundamental How can you find the right job? How can you improve your job? When should you leave? How do you survive your boss's foibles? How do you make sense of all the mergers, technological advances, and cultural changes that have muddied the career waters? When is it necessary to ignore the incessant calls of "family first"?Promoting Yourselfgives readers the street smarts and insight needed to tackle the highly political and often unjust reality of corporate life.

240 pages, Paperback

First published February 5, 2002

Reviews

[Stefan Lindberg-Jones · Rating 4 out of 5]

This is a great book for students leaving education and stepping into their first job. Gives you the insight into what to expect and how to handle the working environment.

[Thomas Kramer · Rating 1 out of 5]

Not great. The author's credentials (or lack thereof) should have been a warning. The book is essentially a collection of disparate stories of successful people. Unfortunately, the book attempts to cover an exceptionally broad range of topics, without providing enough context or detail to effectively use any of them. What the reader is left with is just a collection of stories. Not helpful if you are looking for tips and techniques to implement.

[Jackie Throngard · Rating 3 out of 5]

Good tips with no nonsense approach. Probably would have been more relevant if I had a job but good things to know for when I do.

[Mike Rabasco]

Great book, even though it is from 2000/ Still has good information for todays employee.

[Lori Grant · Rating 4 out of 5]

A should-read book on career development.

[A · Rating 2 out of 5]

Whilst covering all the right areas, not sufficiently deep or practical advice